Observed Signal · Sep 8, 2022 · Product Launch · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Sitecore XM Cloud Marks Landmark Shift to Composable SaaS DXP
In mid-July 2022, Sitecore launched Sitecore XM Cloud, making its core content management system available as a Software-as-a-Service offering. The release is considered a landmark in Sitecore's history because it completes the company's transition to a composable Digital Experience Platform. XM Cloud is a headless CMS with an upgraded editing experience, including Sitecore Pages, which is built on the Horizon editor. The launch follows a string of acquisitions, including Stylelabs in 2018 and Boxever in 2021, which expanded Sitecore's SaaS portfolio with Content Hub and CDP. A $1.2 billion investment supported these acquisitions and platform enhancements. The article notes that pricing details and the future of Sitecore's traditional on-premises and PaaS options remain unclear, but XM Cloud now aligns Sitecore's technology with its cloud-native, composable marketing message.
The launch of Sitecore's core CMS as a cloud-native SaaS completes its composable DXP strategy, a significant shift for a major MarTech/CMS vendor and its large enterprise customer base.
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Key Takeaways & Evidence Grounding
- Sitecore launched Sitecore XM Cloud in mid-July 2022, making its core CMS available as a SaaS service.
- Sitecore XM Cloud is a headless CMS with an improved editing experience, including Sitecore Pages based on the Horizon editor.
- Sitecore's SaaS portfolio includes Content Hub from the 2018 acquisition of Stylelabs and CDP from the 2021 acquisition of Boxever.
- A $1.2 billion investment supported Sitecore's acquisitions, marketing efforts, and platform enhancements.
- Sitecore XM Cloud includes a cloud portal for administrators to manage different SaaS components in a composable architecture.
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