Observed Signal · Oct 24, 2022 · Product Launch · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Sitecore Symposium Attendees and CX Professionals Share 2023 Priorities
At the 2022 Sitecore Symposium in Chicago, marketing and CX professionals gathered to discuss their top priorities for 2023, focusing on navigating economic uncertainty and rapidly changing customer behaviors. Stephen Knight, global practice lead for Sitecore at Accenture, emphasized agile decision-making and marketing automation, allowing teams to focus on creativity, strategy, and campaign planning. Nathan Hux of Alex Lee, Inc. noted that grocery customers now expect seamless, easy-to-use digital experiences. David Hess of Perficient highlighted the growing need for personalized patient engagement in healthcare while maintaining strong data security. Sitecore CEO Steve Tzikakis announced a strategic partnership with Accenture and unveiled three new cloud-native products: Content Hub One (headless CMS), Search, and Sitecore Connect (integration accelerator platform). Attendees welcomed the product innovation, seeing it as a response to market demand.
Sitecore, a major MarTech/DXP vendor, unveiled a new cloud-native product family and announced a strategic partnership with Accenture, indicating notable shifts in enterprise customer experience technology. Moderate relevance for the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- The 2022 Sitecore Symposium took place at McCormick Place in Chicago.
- Sitecore and Accenture announced a partnership on Oct. 17, 2022, which Sitecore CEO Steve Tzikakis called a 'monumental partnership.'
- Sitecore announced three new cloud-native products at the event: Content Hub One, Search, and Sitecore Connect.
- Stephen Knight of Accenture said companies are preparing for an economic downturn by seeking tools that help them react faster to market and customer changes.
- David Hess of Perficient said healthcare providers must increase patient engagement while protecting sensitive patient information.
Connected Companies & Entities
3 Entities mapped“Sitecore announced three new cloud-native products at the Sitecore Symposium and announced a partnership with Accenture....”
“Accenture and Sitecore announced on Oct. 17 that the companies are joining forces in what Sitecore CEO Steve Tzikakis called a 'monumental p...”
“David Hess, national sales executive at Perficient, talked about using an enhanced customer experience to move the needle in industries expe...”
Ontology Mapping & Concepts
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