Observed Signal · Oct 20, 2022 · Product Update · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Sitecore Reveals Product Roadmap for XM and Content Hub
At Sitecore Symposium 2022 in Chicago, Sitecore provided clarity on its product trajectory for XM and Content Hub. The company has integrated several acquisitions as SaaS-based products built on microservices and open APIs, while the legacy Sitecore XP platform remains available for on-premises installations. Sitecore guarantees at least eight years of support from product general availability; Sitecore 10.2, released in November 2021, is supported until 2029. Sitecore announced that Content Hub 1.0 will include content management features. Content Hub is a SaaS platform covering Digital Asset Management, Content Marketing, Product Content Management, and Marketing Resource Management. The article notes that whether Content Hub will replace XM is not yet decided because XM still offers more advanced content management capabilities than Content Hub currently provides.
Sitecore provides roadmap clarity on XM and Content Hub, relevant for MarTech and CMS decision-makers, but the news is not industry-shifting for AdTech or digital advertising.
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Key Takeaways & Evidence Grounding
- Sitecore held its Symposium 2022 conference at McCormick Place Convention Center in Chicago.
- Sitecore integrated multiple acquired products into its suite using a microservices and open API approach.
- Sitecore 10.2, released in November 2021, will receive support until 2029.
- Sitecore announced that Content Hub 1.0 will include content management features.
- Content Hub is a SaaS platform that includes Digital Asset Management, Content Marketing Platform, Product Content Management, and Marketing Resource Management.
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1 Entity mapped“Sitecore, a digital experience management software company, is in the spotlight this week in the Windy City for its Sitecore Symposium 2022 ...”
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