Observed Signal · Apr 15, 2025 · Technical Release · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Simulmedia: The OG TV Buying Platform
Mike Shields hosts a MarketectureTV interview with Mike Kim, Simulmedia's Chief Product Officer, exploring the company's TV buying platform and its capabilities. Kim describes a platform designed to buy television inventory across multiple channels and formats, including linear, cable, OTA, and Connected TV (CTV). The discussion emphasizes Simulmedia's position as an early entrant in its category and notes the breadth of its supply partnerships across traditional and digital TV environments. Founded 13 years ago, Simulmedia reportedly maintains a diversified slate of inventory sources to facilitate programmatic TV activation. Recorded in March 2022, the session is behind MarketectureTV’s paywall; premium subscribers can access the video and a full transcript. The interview underscores the ongoing integration of TV buying with cross-channel strategies and the platform's role in enabling advertisers to reach audiences across multiple TV channels.
Moderate relevance: provides context on a TV buying platform and supply partnerships; archival interview.
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Key Takeaways & Evidence Grounding
- Mike Kim is Chief Product Officer at Simulmedia
- Simulmedia operates a TV buying platform
- Simulmedia was founded 13 years ago
- Supply partnerships span linear, cable, OTA and CTV inventory
- Interview recorded in March 2022; video paywalled by MarketectureTV
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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