Observed Signal · Oct 31, 2024 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Simplisales Raises €100K to Streamline B2B E-Commerce for Wholesalers
Simplisales, a UK-based startup founded by Ihsan Diskan, provides an AI-powered B2B e-commerce platform for wholesalers, retailers, and manufacturers. The platform offers custom-branded apps and websites for 24/7 ordering, with no-code ERP integration and real-time synchronization every five minutes. The idea emerged from a 2019 side project and gained traction after the pandemic. Startup Wise Guys invested €100,000 in the company. Simplisales reports over €20 million in cumulative GMV, €1 million in GMV in the last month, and 10 team members, while clients see an average 12.5% sales increase. The company plans to launch a marketing add-on and enhance AI features for cross-selling and upselling. Diskan notes that only 8% of wholesale ordering currently happens through e-commerce, representing a large untapped market.
Relevant to MarTech/E-Commerce as a niche B2B commerce platform gaining early traction, but small funding and limited immediate impact on the broader AdTech industry.
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Key Takeaways & Evidence Grounding
- Simplisales has raised €100,000 from Startup Wise Guys.
- The startup has generated over €20 million in cumulative GMV and reached €1 million in GMV in one month.
- Simplisales integrates with ERP and accounting systems like QuickBooks, Xero, and SAP, synchronizing data every five minutes.
- The company reports 10 team members and an average 12.5% sales increase per retailer using the platform.
- According to the article, only 8% of wholesale ordering is done through e-commerce.
Connected Companies & Entities
2 Entities mapped“By integrating directly with a company’s ERP or Accounting systems (like QuickBooks, Xero, or SAP)......”
“The average value of a B2B retail order is €830, 20 times that of an order on Amazon....”
Ontology Mapping & Concepts
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