Observed Signal · Jan 31, 2022 · M&A - Completed · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Simpli.fi Acquires Performance Media Management Provider CoreMedia Systems
Simpli.fi, a programmatic advertising and agency management software provider, has acquired CoreMedia Systems, a performance media management software company. The acquisition deepens an existing integration that enables agencies and brands to analyze linear and connected TV (CTV) advertising alongside other programmatic formats such as addressable, mobile, video, display, native, and social. Performance advertisers will be able to automate workflows, integrate attribution reporting, and execute and measure media buys more efficiently. Simpli.fi reportedly executes over 100,000 campaigns for more than 25,000 advertisers each month. The deal follows Blackstone's significant equity investment in Simpli.fi, which valued the company at approximately $1.5 billion, and comes after GTCR's majority interest acquisition in 2017.
Mid-sized AdTech M&A consolidating performance media management with programmatic advertising; expands Simpli.fi's converged linear/CTV capabilities but limited broad industry impact.
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Key Takeaways & Evidence Grounding
- Simpli.fi acquired CoreMedia Systems, a performance media management and analytics software provider.
- The acquisition deepens the existing integration for analyzing linear and CTV advertising alongside programmatic formats.
- Simpli.fi executes over 100,000 campaigns for more than 25,000 advertisers each month.
- Blackstone made a significant equity investment in Simpli.fi at approximately $1.5 billion valuation in 2021.
- GTCR acquired a majority interest in Simpli.fi in 2017.
Connected Companies & Entities
3 Entities mapped“Simpli.fi has acquired CoreMedia Systems in a move that combines programmatic advertising and agency management software with performance me...”
“Blackstone announced it had entered into a definitive agreement to make a significant equity investment in Simpli.fi....”
“GTCR acquired a majority interest in the company in 2017....”
Ontology Mapping & Concepts
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