Observed Signal · Apr 23, 2026 · Funding · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Shade Raises $14M for AI Media Asset Management
Shade, a startup offering an AI-driven media asset management platform, announced a $14M funding round led by Khosla Ventures, Construct Capital, and Bling Capital. The round brings total funding to $20M. Shade plans to use the funds to advance its intelligent file system for creative teams, focusing on multimodal AI search, business-object modeling, and platform extensibility. The company reports it has ingested over 60 million assets in nine months and counts Webflow, Salesforce, and HelloFresh among its customers. Keith Rabois joined the board.
Funding for an AI-driven media asset management platform shows growing investment in creative operations tools, but impact is limited to a niche segment of the AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Shade raised $14M in funding led by Khosla Ventures, Construct Capital, and Bling Capital.
- Total funding reached $20M.
- Shade has ingested more than 60 million assets in nine months.
- Keith Rabois joined Shade's board.
- Funding will support multimodal search, business-object modeling, and platform extensibility.
Connected Companies & Entities
5 Entities mapped“Shade on April 23 announced a $14 million funding round led by Khosla Ventures, Construct Capital and Bling Capital....”
“with a customer list that includes Webflow, Salesforce and HelloFresh....”
“with a customer list that includes Webflow, Salesforce and HelloFresh....”
“with a customer list that includes Webflow, Salesforce and HelloFresh....”
“with participation from existing investors General Catalyst, SignalFire and Contrary....”
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