Observed Signal · Jan 20, 2022 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Semrush acquires Backlinko.com
Semrush announced it has acquired Backlinko.com, a marketing and SEO training platform that reports over 500,000 monthly visits and offers video and text content, widgets, code, and SEO techniques since its 2012 founding. Backlinko describes itself as 'the place for next-level SEO training and link building strategies,' and its learning resources will be integrated into Semrush Academy to broaden Semrush's training offerings. The move aims to build a self-service digital marketing training platform and set a standard for education in the field. Brian Dean, founder of Backlinko, welcomed the acquisition, noting the collaboration will enhance learning opportunities for millions of marketers. Semrush’s Chief Marketing Officer, Andrew Warden, highlighted that the combined resources will create one of the web’s most robust digital marketing training libraries. This acquisition follows Marcus Tober’s earlier January move to join Semrush.
Acquisition of a notable SEO training platform expands Semrush's education offerings and indicates a strategic shift in MarTech training capabilities.
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Key Takeaways & Evidence Grounding
- Semrush acquired Backlinko.com
- Backlinko.com has over 500,000 visits per month and was founded in 2012
- Backlinko describes itself as 'the place for next-level SEO training and link building strategies'
- Backlinko content will be used to expand Semrush Academy and Semrush's learning library
- Marcus Tober, founder of Searchmetrics, joined Semrush earlier in January
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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