Observed Signal · Jun 14, 2024 · Partnership · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Neutral
Seekr AI Civility Score and Intel Cloud Partnership
Quo Vadis Green Shoot AdTech Interviews features Pat LaCroix, EVP of Strategic Partnerships at Seekr. Seekr is an AI company building trustworthy large language models that identify, score, and generate reliable content at scale, with SeekrAlign providing brand-safety evaluations to help advertisers and publishers reach broad podcast and online audiences. LaCroix explains that keyword-based brand-safety tools misclassify content, advocating context-aware evaluation. Seekr’s Civility Score is patented and ranges from 100 to 0, with four labels (High, Medium, Low, No Civility) to capture hostility that may not constitute hate speech. Seekr has analyzed over 40,000 podcasts for brand suitability and emphasizes human-in-the-loop checks to improve AI accuracy. In April, Seekr announced a partnership with Intel to use the Intel Developer Cloud for training and deploying LLMs, alongside the SeekrFlow toolset. Seekr Align is integrated for fast, accurate content evaluations to support brand-safe advertising.
Moderate industry impact; confirms AI-driven brand-safety tooling and a strategic Intel partnership.
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Key Takeaways & Evidence Grounding
- Seekr Align uses patented contextual AI to evaluate brand suitability for podcasts and digital content.
- The Civility Score ranges from 100 to 0 and is labeled as High, Medium, Low, and No Civility.
- Seekr has analyzed over 40,000 podcasts for brand suitability.
- Seekr announced a partnership with Intel to leverage the Intel Developer Cloud to build, train, and deploy advanced LLMs and launched SeekrFlow.
- Seekr Align integrates into Seekr's platform to provide fast and accurate evaluations of digital content for advertisers and publishers.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Seekr and Enabled Intelligence Form Precision AI Partnership
Seekr announced a partnership with Enabled Intelligence to combine Seekr’s SeekrFlow platform for building, governing and deploying purpose-built, explainable AI with Enabled Intelligence’s high-precision data labeling, annotation and quality-assurance capabilities. The collaboration aims to deliver enterprise-grade, secure and explainable AI systems trained on purpose-built, traceable datasets rather than general-purpose web data. Enabled Intelligence contributes a U.S.-based workforce of vetted, full-time experts (including geospatial analysts and former military personnel) using an expert-in-the-loop approach across imagery, video, text, audio and other modalities. The combined offering includes enterprise-tailored language-vision models, analytics, pre-built AI agents and the SeekrGeo geospatial-reasoning capability, targeting high-stakes industries such as financial services, supply chain & logistics, and critical infrastructure.
Sitecore Acquires Scrunch to Shape AI Search
Sitecore has acquired generative engine optimization (GEO) startup Scrunch in a deal valued at about $225 million, according to Bloomberg; Sitecore declined to confirm the price. Scrunch provides an Agent Experience Platform (AXP) and real-time signals that show how brands appear in AI answer engines and autonomous agents, plus competitive analysis and technical audits to optimize AI discoverability. Notable clients cited include Lenovo, Skims, Headspace and Penn State University. Scrunch previously raised roughly $26 million, including a $15 million Series A led by Decibel. Sitecore plans to integrate Scrunch’s AXP and recommendations with its AI-powered digital experience and content-management workflows to help brands publish AI-optimized content. Akamai research cited in the communications reported large lifts in brand presence and citations for AXP-enabled pages.
Boost Your Brand's Visibility in AI Search Today!
In a recent AdExchanger Talks episode, Tracy Morrissey, SVP of Media & Performance at Innocean USA, explains how brands can gain visibility in AI-generated search. She warns that you cannot simply bid your way to the top of large-language models; success hinges on creating content that directly answers real questions and on understanding how prompts indicate user intent. Brands should publish information on trusted sources—Wikipedia, retailer sites, and a brand’s own site—and verify origins by tracing sources used by AI. The episode notes firms that measure how often brands appear in AI search results, including Profound, Bluefish, and Semrush; it also notes Semrush was acquired by Adobe for $1.9B a week after recording. Morrissey discusses AI tool fragmentation, the need for better orchestration, the enduring value of human guidance in media planning, and a personal note about how dog training influenced her leadership.
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