Observed Signal · Sep 9, 2026 · Hiring · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
Scholz & Friends launches Circus social and culture unit
Scholz & Friends is restructuring its social media and culture marketing operations under a new agency brand, Circus. The new unit will integrate strategy, creative, creator marketing, content, digital implementation, and the development of social hubs. It will be led by two managing directors: Natalie Malczuk, who is moving from Jung von Matt, and Jonathan Faerber. More details about the leadership and structure are behind a paywall.
A new agency unit launch in Germany is relevant but not industry-shifting; moderate impact focused on agency structure and social marketing.
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Key Takeaways & Evidence Grounding
- Scholz & Friends has launched a new agency brand called Circus for social media and culture marketing.
- The unit will combine strategy, creative, creator marketing, content, digital execution, and social hub building.
- Natalie Malczuk is appointed as Managing Director, moving from Jung von Matt.
- Jonathan Faerber is appointed as Managing Director of the new unit.
- The announcement was made on September 9, 2026.
Connected Companies & Entities
1 Entity mapped“Malczuk wechselt von Jung von Matt, wo sie zule ......”
Ontology Mapping & Concepts
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