Observed Signal · Sep 1, 2026 · Partnership · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Positive
Gaming Market: Savvy Games Group and MCIT Sign MoU to Support Saudi Games Startups
Savvy Games Group has signed a Memorandum of Understanding (MoU) with Saudi Arabia's Ministry of Communications and Information Technology (MCIT) to support the games and esports industry. The MoU, announced at LEAP 2026, will expand support for game startups through specialised programmes, industry expertise, and growth opportunities. It also expands access to Savvy Academy programmes through the Saudi Digital Academy. The partnership will combine the Nine66 and CODE incubators under a new Code-Nine66 Program to provide specialised support and industry expertise to startups and entrepreneurs. This initiative is part of Saudi Vision 2030 to develop local talent and strengthen the kingdom's games ecosystem.
The MoU supports the growth of Saudi Arabia's gaming startup ecosystem, which is indirectly relevant to gaming advertising but does not constitute a major AdTech development.
Key Takeaways & Evidence Grounding
- Savvy Games Group and MCIT signed an MoU to support Saudi Arabia's games and esports industry.
- The MoU was announced at LEAP 2026.
- Nine66 and CODE incubators will be combined under the new Code-Nine66 Program.
- The partnership aims to create more career pathways in Saudi Arabia's gaming sector.
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