Observed Signal · Jul 9, 2026 · Regulation · Source: Manager Magazin · Impact: 2/5 · Sentiment: Neutral
SAP Avoids EU Antitrust Fine After Commitments
SAP avoided an EU antitrust fine after offering a set of commitments that the European Commission accepted. The remedies aim to give customers using SAP’s on‑premise software greater freedom to choose maintenance and support providers, allow easier contract termination, and eliminate re‑registration fees for customers who return to SAP. The EU decision — announced by EU competition commissioner Teresa Ribera — follows an investigation opened by the Commission in the previous autumn. SAP said the commitments provide clarity, choice and protections for customers with complex on‑premise environments. The remedies apply worldwide and will remain in force for ten years.
The EU accepted SAP's remedies to resolve a major antitrust probe, increasing customer choice in enterprise software; significant for enterprise‑software competition but has limited direct impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- SAP avoided an EU antitrust fine after offering commitments to the European Commission.
- Commitments include making it easier for on‑premise customers to switch maintenance and support providers and to terminate contracts.
- SAP will drop re‑registration fees for customers who return to the company.
- The commitments apply globally and have a ten‑year duration.
- The EU investigation into alleged anticompetitive conduct was opened in the previous autumn.
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EU Court Upholds €4.1B Antitrust Fine for Google
The European Court of Justice (EuGH) on July 2, 2026 confirmed a €4.1 billion competition fine against Google, finding the company imposed unlawful contractual restrictions on Android device manufacturers and mobile carriers to protect its search dominance. The EU Commission originally fined Google €4.34 billion in 2018 for forcing smartphone makers to preinstall a package of Google apps (including Search and Chrome) and for restricting distribution of non‑approved Android forks; a lower-court reduction of about €200 million in 2022 was maintained, and Google and parent Alphabet appealed. The EuGH dismissed the appeals and upheld the penalty. The article notes Google had already changed its practices in 2018 and issued a statement criticizing the ruling; it also references other recent legal actions against Google, including a separate Swedish damages order involving Pricerunner (a Klarna subsidiary).
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