Observed Signal · Oct 1, 2026 · Market Signal · Source: Samsung Electronics · Impact: 2/5
Samsung Partners with Artists Rights Society to Bring the World’s Greatest Artists to Samsung TVs
Samsung announced a partnership with Artists Rights Society to bring artworks from renowned artists to Samsung TVs, expanding its Art Store offerings.
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Samsung Art Store Expands into Film with Its First-Ever Cinematic Collection for Samsung TVs
Samsung Art Store expands into film with its first-ever cinematic collection for Samsung TVs, announced on September 28, 2026.
Samsung Ads Opens Smart TV Home Screen to More Brands
Samsung Ads, the media and advertising arm of Samsung Electronics, is expanding access to its Masthead ad placement on the home screen of Samsung Smart TVs. Previously limited to advertisers in the content and gaming verticals, the Masthead is now available to brands from other industries and can be booked directly through Samsung Ads. The home screen is positioned as a central entry point for the Smart-TV experience and is described as being viewed several times daily, offering an attention-rich environment for brand messages as viewers turn on their TVs. Alex Hole, SVP and General Manager for Samsung Europe and MENA, said the move helps brands reach audiences at the moment of device activation and differentiate themselves in the growing Connected TV market. Samsung Ads, founded in 2015 in South Korea, is a division of Samsung's media services and operates its own ad platform for Smart TVs, providing placements on home screens and in streaming environments to complement linear TV campaigns.
Samsung Ads and Amazon Link TV Views to Shopping
Samsung Ads has integrated with Amazon using Amazon Publisher Cloud (APC) to match Samsung TV viewership data with Amazon shopping signals in a privacy-preserving clean room. The integration lets advertisers target households that exhibit both viewing behaviors on Samsung connected TVs and shopping or search activity on Amazon, and to attribute ad exposure on CTV to subsequent purchases on Amazon. The partnership follows a similar Roku–Amazon arrangement and underscores growing collaboration among large walled gardens, potentially disadvantaging independent ad‑tech vendors. Samsung has also been rolling out AI-enhanced advertising tools across its platform.
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