Observed Signal · Sep 28, 2026 · Market Signal · Source: Samsung Electronics · Impact: 2/5
Samsung Art Store Expands into Film with Its First-Ever Cinematic Collection for Samsung TVs
Samsung Art Store expands into film with its first-ever cinematic collection for Samsung TVs, announced on September 28, 2026.
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Samsung Partners with Artists Rights Society to Bring the World’s Greatest Artists to Samsung TVs
Samsung announced a partnership with Artists Rights Society to bring artworks from renowned artists to Samsung TVs, expanding its Art Store offerings.
2026 Becomes a Key Year for the Big Screen
An ADZINE interview with Samsung representatives frames 2026—bookended by the Winter Olympics and the FIFA World Cup—as a pivotal year for Connected TV (CTV) and the television “Big Screen.” Samsung cites shifts in fragmented viewing but notes live global sports create collective, high-attention moments that concentrate audiences on Smart TVs. Reported metrics include rising app starts in Germany, steep increases in streaming during the Winter Games, and large-scale delivery and interaction with Samsung homescreen ad formats. Samsung also describes a device-level reach and measurement solution within its Smart TV ecosystem that aims to unify linear and streaming measurement while complying with privacy rules. Samsung expects the World Cup to accelerate CTV use in Europe and reports strong at-home viewing intent among its Smart TV users.
Samsung Pushes Free TV via Samsung TV Plus at CES
At CES 2026 Samsung and partners including NBCUniversal and Smosh outlined a strategy emphasizing free ad-supported TV (FAST) on Samsung TV Plus to address subscription fatigue. Samsung positioned TV Plus as a complement to subscription services that lets studios monetize back catalogs on FAST without cannibalizing premium offerings. The panel highlighted creator-led channels (e.g., Smosh) moving from mobile to CTV, using FAST distribution to boost production and reach. Samsung also showcased new hardware, including a 130‑inch Micro RGB TV, while external analysis noted competitive pressure on the TV market from Chinese manufacturers. Executives quoted include Bruce Casino (EVP, NBCUniversal Global TV Distribution), Alessandra Catanese (CEO, Smosh) and Salek Brodsky (Head, Samsung TV Plus).
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