Observed Signal · Jul 27, 2026 · Product Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Samsung hires Orlik brothers for Galaxy launch
Samsung Switzerland has launched a new advertising partnership featuring Swiss wrestlers Armon and Curdin Orlik to promote its latest Galaxy devices. The campaign, titled "Die Revanche" and developed by agency Jung von Matt, markets the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Watch Ultra2 and Galaxy Watch9. The creative links the brothers' real-life rematch at the Bündner Frühjahresschwingfest to product use cases (training analysis, recovery, sleep tracking). The campaign includes social reels, videos and imagery, and was shot in the Schwinghalle Rüfeli in Untervaz.
Regional brand campaign and agency-client collaboration for a product launch; relevant to creative/production and influencer endorsement but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Samsung Switzerland launched an advertising partnership with wrestlers Armon and Curdin Orlik.
- The campaign 'Die Revanche' was developed by the agency Jung von Matt.
- The campaign promotes Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Watch Ultra2 and Galaxy Watch9.
- Campaign assets include social-media reels, videos and images and were filmed at Schwinghalle Rüfeli in Untervaz.
- Allan Haverman is Head of Marcom Mobile Business at Samsung Switzerland and is quoted about the partnership.
Connected Companies & Entities
3 Entities mapped“The campaign 'Die Revanche', developed by the agency Jung von Matt, kicks off the launch....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Samsung Switzerland stages Galaxy launch as content event
Samsung Switzerland organized a local Galaxy launch event titled "Digital Oasis Unfolds" on 24 July 2026 at the Soluna Beach Club on Lake Zurich, timed to coincide with the global Unpacked event in London. About 150 guests attended. The activation prioritized interactive content stations where attendees could test new foldable phones and smartwatches, and included a media pre-briefing and creator-focused evening. Agency Jeff handled concept and execution; Oppenheim managed PR and Influence Vision managed influencer and creator relations.
Samsung Partners with Spider-Man for Galaxy Z Campaign
Samsung unveiled its Galaxy Z Fold8 family at Galaxy Unpacked Live on July 22, 2026, and launched a global Spider-Man–themed marketing campaign tied to the film Spider-Man: Brand New Day (premiering July 31). Created in partnership with Sony Pictures and featuring Marvel-affiliated talent, the campaign centers on an original short film starring Jacob Batalon (reprising Ned Leeds) and directed by Marvel alum Kasra Farahani. The work integrates Galaxy Z devices into the story to position the Fold8 as a superhero gadget and highlight foldables' durability. Campaign assets include behind-the-scenes content and an interactive fan hub, the "Spidey Tracker," that updates fans on villains and accepts community submissions to engage audiences ahead of the movie release.
JEFF Zurich Named Lead Agency for Samsung Events
JEFF Zürich has been appointed lead agency for Samsung Switzerland's event and live-experience activities. The agency will handle concept, planning, production, execution and reporting for Samsung's physical brand presence in Switzerland. The mandate launched with the end-July "Digital Oasis Unfolds" event in Zurich, which presented five new Samsung products as part of the global Galaxy Unpacked programme. Financial details and contract duration were not disclosed. Samsung and JEFF quoted senior communications leaders describing plans to expand the brand experience.
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