Observed Signal · Oct 20, 2026 · Corporate Update · Source: hy Consulting Group · Impact: 2/5
SaaS-Preismodelle im Vergleich: Seat-, Usage- und Outcome-based Pricing
hy Consulting Group has published analysis from its SaaS & Pricing Report 2027 highlighting a significant market shift from traditional seat-based pricing to usage- and outcome-based models. Driven by generative AI multiplying per-user productivity, seat-based pricing is projected to see the steepest decline of 31 percentage points from its 38% adoption rate in 2026. Meanwhile, hybrid pricing models that combine base subscription fees with consumption components are emerging as the dominant standard, with 63% of respondents expecting them to be the most relevant model in two years.
The report highlights a structural pricing disruption in the software and MarTech ecosystem, showing how AI cost structures and productivity gains make traditional per-seat monetization obsolete in favor of hybrid consumption models.
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Key Takeaways & Evidence Grounding
- According to data from the hy SaaS & Pricing Report 2027, 38% of SaaS providers use seat-based pricing in 2026, but the metric faces an expected decline of 31 percentage points over the next two years.
- Usage-based pricing stands at 6% adoption in 2026 and is expected to surge to 29%.
- Outcome-based pricing currently accounts for 5% of providers and shows the strongest projected growth with a 20 percentage point increase.
- Hybrid pricing models, utilized by 34% of companies in 2026, are projected by 63% of survey respondents to be the most relevant billing model in two years.
- Pure subscription models represent 40% of billing approaches in 2026, but only 22% expect them to remain relevant within two years.
Connected Companies & Entities
2 Entities mapped“Berlin-based management consultancy that published market insights and data from its SaaS & Pricing Report 2027 regarding software pricing s...”
“Cited as an example of hybrid pricing combining monthly seat-based credit allowances with top-up purchasing.”
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