Observed Signal · May 4, 2026 · Audience Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
RTL's 2. Liga Boosts Afternoon Ratings; Hitster Falters
DWDL reports that RTL’s Sunday afternoon broadcast of the 2. Bundesliga conference (via cooperation with Sky) delivered improved audience figures, rising from an average of 560,000 viewers in the first half to about 850,000 in the second half, with overall market share increasing from 6.8% to 9.4% and the 14–49 demo climbing from 8.7% to 12.0%. By contrast, RTL’s TV adaptation of the party game 'Hitster' underperformed, hitting a new low among 14–49s (7.1%) and delivering 0.99 million viewers overall (up 100,000 from the prior week but well below the 1.43 million season premiere). Sat.1’s Julia Leischik reached a season-best total audience of 1.74 million, though its 14–49 share fell to 6.1% (down 4.7 points). All audience data are cited as preliminary AGF SCOPE (AGF Videoforschung) figures for May 4, 2026.
The ratings update signals audience shifts across linear-TV slots that affect inventory value and scheduling for advertisers and media buyers, but it is routine daily ratings data rather than a platform policy or major industry technical change.
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Key Takeaways & Evidence Grounding
- RTL aired the 2. Bundesliga conference on Sunday afternoon in cooperation with Sky.
- Average reach for the football broadcast rose from 560,000 (first half) to about 850,000 (second half).
- Overall market share for the broadcast increased from 6.8% to 9.4%; 14–49 share rose from 8.7% to 12.0%.
- RTL's 'Hitster' recorded a new low among 14–49 year‑olds with a 7.1% market share and 0.99 million total viewers.
- Sat.1's 'Julia Leischik sucht: Bitte melde dich' reached 1.74 million viewers (season best) with a 14–49 share of 6.1% and 14–59 share of 8.0%.
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RTL's 'Hitster' Ratings Fall; Leischik Strong on Sat.1
German TV ratings for May 10–11, 2026 show a marked decline for RTL’s new entertainment show "Hitster" while Sat.1’s Julia Leischik performed strongly in the early evening. "Hitster", hosted by Elton, launched with 13% market share in the young demo but slid to 6.2% among 14–49 year-olds and recorded a new season-low total reach of 0.8 million viewers. In contrast, "Julia Leischik sucht: Bitte melde dich" attracted 1.76 million viewers and posted a 10.7% market share in the total audience, with 9.5% (14–49) and 9.4% (14–59). Vox’s automotive formats and RTLzwei’s "Grip" recorded mixed results. Source: AGF Videoforschung / AGF SCOPE (reported by DWDL.de).
Julia Leischik Ratings Jump; RTL's Hitster Slightly Up
DWDL reports that the Sat.1 return of "Julia Leischik sucht: Bitte melde Dich" improved notably on April 26, 2026, reaching a 10.8% market share among 14–49-year-olds (280,000 viewers) and 1.62 million total viewers (9.4% share). RTL's new music quiz "Hitster" drew 890,000 viewers and posted an 8.6% share in the 14–49 demo, a small recovery in that target group. ProSieben's early evening "Galileo" strand performed weakly (5.6% and 5.0%), while Vox's programming achieved 7.7% and 6.7% in listed slots. All audience data are credited to AGF Videoforschung (AGF SCOPE) and reflect preliminary weighted TV measurement for April 26, 2026.
2nd Bundesliga Season Boosts RTL Ratings
The 2. Bundesliga season opener delivered strong linear-TV ratings for RTL: the Wolfsburg vs. Kaiserslautern broadcast averaged about 1.4 million viewers in the first half and roughly 1.53 million in the second, yielding an 8.9% overall market share and 15.0% among 14–49-year-olds. Sat.1 had posted strong numbers on Friday with the Bochum vs. Hertha match. Sky simulcast the RTL feed and added roughly 200,000 viewers (1.2% overall share, 2.0% among 14–49 and 14–59). Other highlights: VOX’s film “Jurassic Park” reached 0.69 million viewers and 9.3% in 14–49, Sat.1’s “Hotel Transsilvanien 4” had modest reach with higher market shares, and ProSieben and RTLzwei posted lower audiences. Data source for the figures is AGF SCOPE 1.15.
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