Observed Signal · May 7, 2026 · Programming Renewal · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
RTL to Continue 'DSDS' in 2027 with Same Jury
RTL has confirmed that the talent show "Deutschland sucht den Superstar" (DSDS) will return in 2027 with the same jury lineup. Dieter Bohlen announced the renewal via Bild and said the existing jury — Bohlen, Isi Glück and Bushido — will remain intact. RTL reported solid TV ratings and growing streaming reach on RTL+ for the current season. Across nine episodes the show averaged 1.62 million TV viewers, with market shares of 10.6% among 14–49 year‑olds and 10.8% among 14–59 year‑olds. RTL reduced production costs this season by relocating castings to the Deutzer Sendezentrum and holding the recall in Europapark; a companion reality soap is also available on RTL+.
A broadcaster's programming renewal and audience figures are routine industry news with limited immediate impact on AdTech; relevant to advertisers and broadcasters but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- RTL confirmed that "Deutschland sucht den Superstar" (DSDS) will continue in 2027 with the same jury.
- The returning jury members named are Dieter Bohlen, Isi Glück and Bushido.
- The current season averaged 1.62 million TV viewers across nine episodes.
- Market share for the show was 10.6% among 14–49 year‑olds and 10.8% among 14–59 year‑olds.
- RTL reported a rising streaming reach on RTL+ and aired a companion reality soap about contestants.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Final TV Ratings: 'Sing meinen Song' Tops 'DSDS' for Young Viewers
DWDL.de published final weighted TV-audience figures (AGF SCOPE 1.9) for the week of April 20–26, 2026. Vox’s music show 'Sing meinen Song' outperformed RTL’s 'Deutschland sucht den Superstar' (DSDS) among the 14–49 target group after final weighting and time-shift adjustments: on April 21 the Vox show added 130,000 viewers (total reach 1.07 million) while DSDS added 80,000 viewers (total reach 1.59 million). In market-share terms, 'Sing meinen Song' recorded a slight increase in 14–49 (+0.1 percentage points) while DSDS fell by 0.2 points to 9.0%. The largest post-weighting reach gain was ZDF’s 'heute-show' (April 24), which added 1.20 million viewers to reach 4.42 million. The article explains that final weighted ratings incorporate time-shifted viewing (three-day DVR window), additional household data from GfK, and since Jan 1, 2024 livestream usage counts, and are published eight days after broadcast.
Kai Pflaume Beats DSDS Finale and Schlag den Star
On May 10, 2026, Das Erste's quiz show "Wer weiß denn sowas? XXL" led Saturday primetime among three major broadcasters (Das Erste, RTL, ProSieben) with 3.61 million viewers and a 19.4% market share, while ZDF's "Havelland-Krimi" was the overall ratings leader with 4.67 million viewers (23.5%). Das Erste won the younger demos with 480,000 viewers aged 14–49 and 1.05 million aged 14–59 (15.5% and 15.9% shares). RTL's "DSDS" finale reached 1.64 million viewers overall (9.4% market share) and 10.6% in 14–59; Menowin Fröhlich won the contest. ProSieben's "Schlag den Star" drew 820,000 viewers overall, 350,000 younger viewers, and a 10.4% share in the 14–59 group. Data source: AGF SCOPE (AGF Videoforschung).
DSDS Recovers; 'Staying Alive' Ratings Plummet
German TV ratings on May 3, 2026 show RTL’s talent show Deutschland sucht den Superstar (DSDS) regained audience share with its Saturday semifinal, reaching about 1.54 million viewers and a 9.2% overall market share and above 10% in key demos. ProSieben’s new entertainment show Staying Alive — which used AI‑resurrected music stars — fell further after a weak premiere, dropping from 6.2% (premiere) to 4.6% market share in the 14–49 demo and drawing roughly 510,000 viewers for its second episode. Sat.1 performed strongly with theatrical films (Independence Day and Starship Troopers) posting near‑double‑digit shares in younger demos. Data source for the article is AGF (AGF SCOPE 1.9) and the piece was published by DWDL.de on 2026-05-03.
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