Observed Signal · May 13, 2026 · Appointment · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Roger Elsener Joins Mediapulse Board
The foundation council of the Mediapulse Foundation for Media Research has elected SRF director Roger Elsener to the board (Verwaltungsrat) of Mediapulse AG, succeeding Nathalie Wappler. The election took place on April 30. Elsener was already a member of the foundation council and is familiar with Swiss media research structures. He became director of Schweizer Radio und Fernsehen (SRF) in early May and previously served as CEO of streaming provider Zattoo. Mediapulse is the independent Swiss organisation that collects and analyses radio and television usage data.
A governance change at Mediapulse affects the Swiss audience measurement body that supplies radio and TV usage data; locally relevant to broadcasters, advertisers and media researchers but not industry‑shifting internationally.
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Key Takeaways & Evidence Grounding
- The foundation council elected Roger Elsener to the Verwaltungsrat (board) of Mediapulse AG.
- Roger Elsener succeeds Nathalie Wappler and took the seat that Wappler vacated.
- The board election occurred on 2026-04-30.
- Elsener was already a member of the Mediapulse foundation council and became SRF director in early May 2026; he was previously CEO of Zattoo.
- Mediapulse is the independent Swiss research organisation that collects and analyses radio and television usage data.
Connected Companies & Entities
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Roger Elsener’s First Public Appearance at SwissMediaForum
Roger Elsener, who became SRF director on 1 May 2026, made his first public appearance less than a week into the role at the SwissMediaForum in Lucerne. Speaking as a surprise guest shortly before a panel, Elsener said he used his initial days for onboarding at the SRG in Bern and visiting SRF sites including Basel and Zurich‑Leutschenbach. He listed three top priorities: quickly reading into all dossiers, being close to employees, and attending industry events. Elsener — previously CEO of Zattoo and formerly at CH Media — praised the uniqueness and audience connection of radio station SRF 2 Kultur but gave no concrete programming changes, noting cost‑cutting pressures at SRF.
SRF's Roger Elsener Calls for Courageous Journalism
Approximately 100 days into his tenure, SRF director Roger Elsener urged the broadcaster to evolve its strong news brands for multi-platform distribution — live, time-shifted, in apps and on streaming services — and to embrace shorter, platform-friendly formats and newsclips. In an interview he said SRF should remain bold within editorial guidelines and pointed to independent bodies like the Ombudsstelle and the UBI that review programme impartiality. Asked about the scandal that led to Patrick Fischer's exit, Elsener emphasized that the case predated his time and said he would meet Fischer socially. Elsener expressed caution about new talk-show formats and said new formats will be developed together with editorial teams.
Bernard Maissen Named President of Swiss Press Council Foundation
Bernard Maissen, the former director of Bakom (Swiss Federal Office of Communications), has been elected president of the foundation that oversees the Swiss Press Council. In an interview he described the council as chronically overburdened and underfunded and said his priorities will be securing longer-term financing, improving structures and workflows, and working with the board as a team player. Maissen said he is open to reforms if needed and highlighted that the revised Art. 76 of the Radio and TV Act will allow stronger support for the Press Council from January 1, 2027. He also acknowledged the council’s high complaint volumes since the pandemic and aims to shorten complaint handling times while preserving low-threshold self-regulation. The interview was published on persoenlich.com on 2026-06-26.
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