Observed Signal · Jul 29, 2026 · Product Launch · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
Roblox adds Chat and Me tabs to mobile app
Roblox has updated its mobile app with redesigned front-page navigation and new Chat and Me tabs to expand social and profile features. The Chat tab enables players to recommend games, coordinate play sessions, and join games together; Roblox says future updates will allow conversations to continue across and within games. Chat will be gated by age-appropriate checks including Roblox Kids and Select accounts. The Avatar tab has been renamed Me to combine profile management and avatar customization (outfits, accessories, movement styles, and avatar backgrounds). The new Chat and Me tabs are initially launching in Canada, New Zealand and Singapore; New Zealand will also receive a new in-app Build creation tab. Roblox plans a global rollout over the coming months.
Product update from a major gaming platform that expands in-app social and profile features, which can affect user engagement and future in-app monetization opportunities, but is not an industry-shifting policy or platform change.
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Key Takeaways & Evidence Grounding
- Roblox released a mobile app update adding Chat and Me tabs and a redesigned front page.
- Chat lets players recommend games, coordinate sessions, and join games together; cross-game conversation support is planned for the future.
- Chat is restricted by age-appropriateness using features such as Roblox Kids and Select accounts.
- The Avatar tab was renamed Me to combine profile management and avatar customization, including avatar backgrounds.
- The new tabs launch initially in Canada, New Zealand and Singapore; New Zealand also receives a Build tab; global rollout planned in coming months.
Connected Companies & Entities
1 Entity mapped“Roblox has released updates to its mobile app with a redesigned front page alongside new Chat and Me tabs as it expands social and profile f...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Roblox launches Kids and Select accounts for age-based access
Roblox announced new account types — Roblox Kids (ages 5–9), Roblox Select (ages 9–15) and standard accounts (16+) — that use the company’s mandatory age-check technology to assign users and limit chat and game access based on age. The changes, rolling out globally at the beginning of June, restrict younger users to games with lower maturity ratings and disable chat by default for children under nine unless parents approve specific contacts. Games available to Kids and Select accounts must pass a three-step screening process (developer verification, real-time evaluation by 16+ players, and multimodal moderation plus gameplay criteria). Roblox also launched a new Roblox Plus subscription ($4.99/month); Roblox Premium will stop accepting new sign-ups when Roblox Plus launches on April 30. The move follows legal pressure and lawsuits over child safety on the platform.
Roblox expands AI game creation and cross-platform play
At its annual Roblox Developer Conference, Roblox announced new features including expanded AI-powered game creation tools, the ability to publish games as standalone apps on mobile, PC, and consoles, and in-browser play via links. The 'Build' feature, which allows natural language game creation, is expanding from New Zealand to Serbia and Singapore, with desktop access and a scene-generation feature planned. Roblox also introduced new NPC capabilities, an offline mode, a Friends chat tab, and a discovery algorithm that matches game length to user age. Financial products were unveiled, including a Roblox Wallet for daily real-money payouts (partnering with Airwallex for US users) and a Roblox Card for spending earnings. Since 2013, creators have earned over $5 billion, with $1.7 billion in the last 12 months. CEO David Baszucki reported over 29 billion player hours in the last quarter.
Roblox launches AI game-creation mobile feature
Roblox unveiled Build, a mobile-first, AI-powered game-creation feature that generates playable game starting points from simple text prompts inside the Roblox app. Build uses a mix of open-source and proprietary Roblox AI models to produce gameplay mechanics, environments, characters, visuals and sound, and it shares back-end models, chat history, and projects with Roblox Studio so creators can move work between mobile and desktop. Public alpha begins July 28, 2026 in New Zealand for users aged nine and older; publishing and select features will require age verification with publishing limited to older users (16+). Roblox will surface AI-generated experiences based on player retention and maintain existing safety reviews. The company is also testing agentic AI tools for playtesting/analytics and developing foundation models for 3D asset and scene generation, a launch that has sparked debate over low-quality, repetitive AI games.
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