Observed Signal · Sep 4, 2015 · Executive Appointment · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Robert Lang Named CEO of Socialbakers, Replacing Jan Rezab
Socialbakers appointed Robert Lang, formerly of Criteo, as its new chief executive officer with immediate effect. Founder Jan Rezab will assume the role of Executive Chairman to guide externally facing activities and strategic product development. Lang, who led the up‑and‑global expansion at Criteo across nearly 100 countries, will drive Socialbakers’ international growth and product roadmap from Prague and Munich, with a focus on expanding the DACH region and recruiting German talent ahead of dmexco. The company highlights its status as a global leader in social-media analytics, with over 300 employees and 3,000 customers, including Mercedes-Benz, Samsung, Discovery, Lenovo and Universal. Socialbakers recently partnered with Sina Weibo to accelerate entry into China and has raised $34 million over four years in three funding rounds from Index Ventures and Earlybird Venture Capital. Rezab will continue to support the company externally and guide portfolio strategy as Executive Chairman.
Leadership change at a leading AdTech analytics provider with international expansion plans.
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Key Takeaways & Evidence Grounding
- Robert Lang appointed CEO of Socialbakers with immediate effect.
- Jan Rezab becomes Executive Chairman of Socialbakers.
- Lang led Criteo's expansion to nearly 100 countries.
- Socialbakers partnered with Sina Weibo to enter China.
- Socialbakers raised $34 million over four years across three rounds from Index Ventures and Earlybird Venture Capital.
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