Observed Signal · May 27, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Ricola launches Drink Cubes with Zurich fountain activation
Ricola launched its new Drink Cubes with a large experiential activation at Zurich Hauptbahnhof on 2026-05-27, featuring a ten‑metre alpine herb 'fountain' to demonstrate the product. Drink Cubes are sugar‑free, vitamin‑fortified flavor cubes made with real Swiss alpine herbs that are designed to aromatize tap water; flavours include raspberry‑melissa, pomegranate‑mint, lemon‑mint and verbena‑citrus. The cubes are manufactured by Austrian company Waterdrop. Ricola previously piloted the product last summer in Austria and France and plans a full Swiss roll‑out supported by a 360° campaign (TV, posters, retail activations), plus a Ricola pop‑up store in Zurich’s Europaallee in June.
Brand-level product launch and local experiential campaign; notable for Ricola but limited broader AdTech/MarTech industry impact.
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Key Takeaways & Evidence Grounding
- Ricola launched Drink Cubes at Zurich Hauptbahnhof with a ten-metre alpine herb installation on 2026-05-27.
- Ricola Drink Cubes contain pressed Swiss alpine herbs, are sugar-free, vitamin-fortified, and intended to flavour tap water.
- The Drink Cubes are produced by the Austrian company Waterdrop.
- The product was previously launched last summer in Austria and France before the Swiss launch.
- Ricola plans a 360-degree Swiss marketing campaign (TV, posters, retail activations) and a June pop-up store in Zurich Europaallee.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ricola launches Drink Cubes for beverage market
Ricola launched a new product called "Drink Cubes" on 27 May 2026 at an event at Zurich main station. The effervescent cubes dissolve in tap water to add Alpine herbs and vitamins. The product is developed and manufactured in partnership with Austrian beverage-concept provider Waterdrop, which produces the cubes in its Ulm facility and pioneered the microdrink format in 2016. Ricola CEO Thomas P. Meier and Daniela Ruoss (General Manager, Ricola Switzerland) presented the launch in front of an Alpine fountain installation by Zurich atelier Monster&Drama (artists Andrea Kipfer and Cati Soldani). Ricola marketing lead Sandra Payer-Schmid framed the move as part of a brand strategy to be a year-round partner for consumers. Meier also announced a pledge to renovate 100 village and public drinking fountains across Switzerland by 2030, starting this year.
Ricola launches Fresh Mint with creator campaign
Swiss brand Ricola and social-media agency WeCreate have launched a creator-led campaign to promote Ricola's new 'Fresh Mint' bonbon, shifting the product focus from throat/voice benefits to long-lasting fresh breath aimed at younger consumers. The digital launch includes a temporarily re-colored logo, a broad creator offensive featuring Maraam Tarraf, Tom Böttcher and Jul, TikTok Vibe Ads that recolored the brand channel, a puzzle-feed creative tactic, and an experiential after-work sampling event in Hamburg. WeCreate reports the campaign has so far generated more than 25 million views on TikTok and over 17 million on Instagram.
TBWA Zürich launches campaign for Rivella canned drinks
Swiss beverage brand Rivella has introduced two products in a new 33-cl can format: Rivella Rot and a limited-edition Peach Zero. The launch is supported by a campaign developed by TBWA\Zürich featuring Zurich rapper EAZ. The Peach Zero creative centers on an animated mascot called P3ACHY; the campaign soundtrack is a new recording based on the hip‑hop classic "Juicy" performed with EAZ. The music video blends real footage with AI‑generated image sequences. Rivella says the can rollout responds to growing demand, especially among younger consumers. The story was published on 2026-05-11.
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