Observed Signal · Mar 13, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Rethink Hires Anomaly Veteran to Boost Production Capabilities
Independent creative agency Rethink has appointed Jon Legere as its first chief production officer. Legere, who spent 14 years at Anomaly where he built and ran the in-house Unreasonable Studios, will scale Rethink’s production capabilities across advertising, PR and design and report to global chief operating officer Caleb Goodman. The role is intended to integrate production earlier in the agency workflow rather than treating it as a downstream function. Rethink frames the hire as a response to client in-housing trends and agency model changes; the agency also plans further investments in production and to integrate emerging tools such as AI across its processes.
Agency-level leadership hire signals a strategic push to embed production and respond to in-housing and AI-driven workflow changes; relevant to creative production operations but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Rethink appointed Jon Legere as chief production officer.
- Jon Legere spent 14 years at Anomaly and built and ran Unreasonable Studios, Anomaly’s in-house production arm.
- Legere will report to Caleb Goodman, Rethink’s global chief operating officer, and will scale production across advertising, PR, and design.
- Rethink views the role as embedding production earlier in workflow to address industry demand and in-housing trends.
- Anomaly was acquired by Stagwell, an experience Legere observed while at Anomaly and which informs his perspective.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Rethink Promotes Mike Dubrick to North America CCO
Rethink promoted Mike Dubrick to chief creative officer for North America, expanding his remit beyond Toronto to include the agency’s New York, Vancouver and Montreal offices. The announcement, covered by Ad Age on July 21, 2026, notes praise from Rethink leadership — Global CCO Aaron Starkman said Dubrick brings “a relentless fire” to the agency’s work. The piece is authored by Tim Nudd and appears on Ad Age, a Crain Communications publication.
Droga5 Creative Mariano Jeger Joins OutFront, Launches IRL Studios
Mariano Jeger, former executive creative director at Droga5, has joined OutFront Media as the first chief creative officer of its new division, IRL Studios. The unit combines OutFront's creative agency, Creative Studios, with its innovation tech unit, XLabs, into a single offering. Jeger will report to Stacy Minero, OutFront's chief marketing and experience officer. He brings experience from Droga5, TBWA\Media Arts Lab, and R/GA, where he led creative for Latin America. IRL Studios aims to unify OutFront's creative and tech capabilities in out-of-home advertising.
InnerGroup Appoints Neha Bubna as VP Production
InnerGroup has appointed Neha Bubna as VP Production to accelerate AI, automation, and workflow technology adoption within InnerStudio, the company’s offshore creative production studio. Bubna will lead efforts to move clients from AI experimentation to production-ready content operations, working alongside Rob Andrews, EVP Global Content, who leads InnerStudio. InnerStudio uses a dedicated 'pod' model and an offshore production infrastructure (built on EKCS) to deliver creative services including print, digital, video, CGI, packaging, copy, translation, web design, and retouching. Bubna brings experience in hybrid and offshore delivery models from roles across Interpublic Group, Omnicom, WPP, Publicis Groupe, and Tag Worldwide. The hire emphasizes InnerGroup’s focus on integrating AI, automation and intelligent agents into scaled in-house content production workflows.
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