Observed Signal · Sep 14, 2026 · Hiring · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
Droga5 Creative Mariano Jeger Joins OutFront, Launches IRL Studios
Mariano Jeger, former executive creative director at Droga5, has joined OutFront Media as the first chief creative officer of its new division, IRL Studios. The unit combines OutFront's creative agency, Creative Studios, with its innovation tech unit, XLabs, into a single offering. Jeger will report to Stacy Minero, OutFront's chief marketing and experience officer. He brings experience from Droga5, TBWA\Media Arts Lab, and R/GA, where he led creative for Latin America. IRL Studios aims to unify OutFront's creative and tech capabilities in out-of-home advertising.
Individual hiring news, limited industry impact beyond the companies involved.
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Key Takeaways & Evidence Grounding
- Mariano Jeger joined OutFront Media as chief creative officer of IRL Studios.
- IRL Studios combines OutFront's Creative Studios agency and XLabs tech unit.
- Jeger reports to Stacy Minero, chief marketing and experience officer at OutFront.
- Previously, Jeger was executive creative director at Droga5, working on accounts like Chase Sapphire and Microsoft.
- Jeger also worked at TBWA\Media Arts Lab and R/GA.
Connected Companies & Entities
2 Entities mapped“the out-of-home advertising company OutFront”
“a decade at R/GA, where he was vice president and chief creative officer for its Spanish-speaking Latin America business”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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