Observed Signal · Mar 3, 2026 · Financial Results · Source: Trending Topics · Impact: 3/5 · Sentiment: Positive
Refurbed and Back Market Each Reach €3B GMV
The European market for refurbished electronics is booming. Austrian platform Refurbed and French competitor Back Market have both surpassed €3 billion in gross merchandise volume (GMV) within months of each other. Refurbed grew from €2B to €3B in under 11 months, doubling its market presence from 11 to 24 European countries. Back Market reported €3B GMV for 2025, a 30% increase, with strong growth in Germany (56% in Q2) and the US. Both companies pursue different strategies: Refurbed focuses on European expansion and a new premium segment, while Back Market emphasizes global reach and a repair platform. The growth reflects a broader shift toward refurbished products, with market share rising from 4% to 36% since 2011.
Both major European refurbished electronics marketplaces reach €3B GMV, indicating significant industry growth and shifting consumer behavior, with potential implications for e-commerce and retail media.
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Key Takeaways & Evidence Grounding
- Refurbed reached €3 billion GMV in less than 11 months, up from €2 billion
- Back Market reported over €3 billion GMV for 2025, a 30% year-over-year increase
- Refurbed expanded from 11 to 24 European markets, adding 13 new countries
- Back Market's German business grew 56% in Q2 2025
- Refurbed raised €50 million in funding the previous year
Connected Companies & Entities
2 Entities mapped“Back Market, das seit 2014 am Markt ist, kommunizierte für 2025 ein Bruttowarenvolumen von über drei Milliarden Euro....”
“Refurbed kooperiert mit Markenherstellern wie Dyson, Kärcher und AEG, die ihre eigenen Produkte refurbishen und über die Plattform verkaufen...”
Ontology Mapping & Concepts
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