Observed Signal · Sep 27, 2026 · Market Signal · Source: Redis · Impact: 2/5
Redis expands strategic collaboration agreement with AWS to accelerate real-time data and AI apps
Redis announces an expanded strategic collaboration agreement with AWS to accelerate real-time data and AI applications.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Oracle and AWS Expand Database Partnership for AI
Oracle and Amazon Web Services (AWS) have deepened their long-term collaboration to make Oracle databases easier to migrate and integrate with AWS analytics and generative AI services. Oracle AI Database@AWS is now available in 22 AWS regions, and Oracle announced the general availability of Exadata Database Service on Exascale Infrastructure, a shared-storage Exadata offering billed by compute and storage. The agreement includes direct integrations with AWS services (e.g., Bedrock, SageMaker, Redshift, S3, CloudWatch, EventBridge), partner-led migration support via AWS and Oracle partner networks, and customer deployments including CJ Olive Young, Kobalt Music Group, and Barcelona’s transport authority. The aim is to lower cost and complexity for smaller workloads, enable thin-cloning for dev/test, and provide AI features like vector search across enterprise data.
Braze Announces Strategic Collaboration with AWS and New AI Capabilities
Braze signs strategic collaboration agreement with AWS to advance AI-powered customer engagement, and accelerates AI innovation with new agentic AI capabilities.
Braze and AWS Sign Strategic Collaboration Agreement
Braze, a leading customer engagement platform, announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) at its Forge 2026 conference. The collaboration aims to expand generative AI capabilities, deepen industry innovation, and help brands derive more value from their investments in both Braze and AWS. Key initiatives include integrating Amazon Bedrock into BrazeAI Agent Console™ for AI-powered customer engagement, expanding availability on AWS infrastructure in Asia Pacific regions (Japan and South Korea), and growing procurement through AWS Marketplace. Braze reports significant scale, processing 25.8 trillion data points and 10.2 trillion API calls in 2025. The agreement also builds on Braze's AWS Competency designations across retail, media, travel, and other verticals, with a focus on vertical-specific solutions. Notable customer Bundesliga plans to leverage the expanded collaboration for enhanced fan experiences.
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