Observed Signal · Apr 29, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Redefine ROI launches GEO service for AI citations
Redefine ROI, an AI-driven SEO agency based in Noida, India, launched a Generative Engine Optimization (GEO) service to help brands be cited by conversational and generative AI engines such as ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews. The service packages AI visibility auditing, entity authority building (Wikidata and schema markup), LLM-citable content creation, technical schema implementation, and citation tracking with monthly reporting. Pricing begins at ₹35,000/month for single-category SMBs, with startup packages from ₹55,000/month and mid-market SaaS/B2B engagements from ₹90,000/month. The launch responds to shifting search behavior—citing a Gartner projection that organic search traffic may fall as AI answers capture more informational queries—and positions GEO as a nascent SEO discipline for AI-driven answer surfaces. Mrinal Kaushik, Founder of Redefine ROI, is quoted describing the service and market gap.
Introduces a service addressing the industry shift from traditional SERP ranking to AI-generated answers; useful tactical offering for brands and agencies but limited systemic impact compared with platform or regulatory changes.
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Key Takeaways & Evidence Grounding
- Redefine ROI launched a Generative Engine Optimization (GEO) service on April 29, 2026.
- The GEO service targets being cited by AI engines including ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews.
- Service components include AI Visibility Audit & Competitive Benchmarking; Entity Authority Building (Wikidata, schema markup, NAP consistency); LLM-citable content creation; technical schema implementation (Organization, Article, FAQPage, HowTo, Service) and citation tracking with monthly reporting.
- Pricing starts at ₹35,000 per month for single-category SMBs; startup packages from ₹55,000/month; SaaS or B2B mid-market engagements from ₹90,000/month.
- Redefine ROI is an AI-driven SEO agency based in Noida, India; founder Mrinal Kaushik is quoted about the service.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Rank Street Unveils GEO Suite for Local AI Visibility
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OTT Launches Generative Engine Optimization for AI Search Dominance
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GEOKey Launches SaaS Platform for Generative Engine Optimization
GEOKey launched a next-generation SaaS platform on May 25, 2026 to help brands optimize visibility inside AI-driven search and conversational engines. The platform standardizes Generative Engine Optimization (GEO) into an operational SOP and offers three core automated capabilities: AI Visibility Analysis (simulates queries across LLM-based search models), a Website GEO Audit with an automated LLMs.txt generator for structured indexing, and a GEO Content Creator that produces AI-friendly pages with JSON-LD and off-site authority content. GEOKey targets AI search engines such as ChatGPT, Perplexity and Claude and positions itself as a tool for enterprises to audit, align and syndicate content for higher citation and recommendation rates in AI ecosystems.
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