Observed Signal · Dec 16, 2025 · Partnership · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
RedCircle and Audion Unite to Boost European Podcast Advertising
Audion, a digital audio marketplace, and RedCircle, a global podcast advertising platform, announced a partnership to expand programmatic podcast demand in European markets and across the Atlantic. The plug-and-play integration links Audion’s curated inventory with RedCircle’s clients, giving European brands access to European demand and supporting local podcasters. The collaboration enables multi-country campaigns to scale across Europe and America, unlocking the full value of podcast inventory at a global scale. Industry context shows 4.52 million podcasts and 584.1 million listeners worldwide, up 6.83% in 2025, with listeners spending about seven hours per week listening. Arthur Larrey, co-founder of Audion, says the partnership broadens access to premium supply and monetisation beyond core markets, while Jeremy Lermitte, RedCircle co-founder and COO, notes seamless access to advertiser demand in Europe and a focus on helping creators monetize host-read and programmatic ads.
Expands cross-border programmatic podcast demand; notable partnership with global reach but not an earnings/major platform release.
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Key Takeaways & Evidence Grounding
- Audion and RedCircle formed a partnership to expand programmatic podcast demand in Europe and across the Atlantic.
- Plug-and-play integration provides RedCircle clients access to Audion’s curated marketplace and European demand, supporting local podcasters.
- The collaboration enables multi-country campaigns, allowing global advertisers to scale across Europe and America.
- Global podcast ecosystem: 4.52 million podcasts and 584.1 million listeners, up 6.83% in 2025; listeners spend about seven hours per week on shows.
Connected Companies & Entities
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Audion Integrates Julep Media Podcast Inventory
Audion, a digital audio advertising marketplace founded in 2018 in Île‑de‑France, has gained direct access to Julep Media’s podcast inventory as part of a cooperation. The agreement will enable combined offerings across direct sales, programmatic buys and bespoke campaigns. Julep Media, which became independent after a 2024 management buyout, reports strong inventory growth: about 40 million monthly impressions in 2025 and roughly 6.5–7 million daily impressions in early 2026. Its portfolio includes content from RTL and targets large German‑language reach. Audion has recently entered the German market and introduced a new AI agent designed to translate campaign goals (reach, brand awareness, conversion) into automated media strategies across audio and audio‑in‑video environments. The article notes the audio advertising market is growing but fragmented, highlighting opportunities for real‑time optimization and improved measurement across formats.
Audion Adds Julep Media Podcast Inventory
Audion, founded in 2018 in Île-de-France as a digital audio advertising marketplace, has secured direct access to Julep Media’s podcast inventory through a cooperation agreement. The partnership will enable combined offers spanning direct sales, programmatic bookings and bespoke campaign solutions. Julep Media, which became independent after a 2024 management buyout, focuses on podcast advertising and both direct and programmatic activations; its inventory has grown from about 40 million monthly impressions in 2025 to roughly 6.5–7 million daily impressions in early 2026. The portfolio includes content from RTL and targets sizable reach in German-speaking markets. Audion recently entered Germany and is developing technology including a newly introduced AI agent that automates translating campaign objectives (reach, brand awareness, conversion) into media strategies and integrates audio and audio-in-video environments. The digital audio ad market remains fragmented, increasing the potential value of ongoing optimization technologies.
America's Next Move: Arthur Larrey on Audio, AI and the U.S. Market
Audion co-founder and CEO Arthur Larrey, in a blog post and podcast interview, detailed the company's U.S. market expansion following his relocation to New York. Audion, a European audio adtech company that raised a $15 million Series B, is leveraging its AI platform (Audion AI) to enter the American market, which it sees as the largest opportunity. Larrey emphasized that audio is becoming format-agnostic, with video and podcasts converging across platforms, and that performance measurement is now critical, with 25-30 independent measurement partners integrated into the platform. The company is adapting its product for U.S. categories like political advertising and pharma, and rebuilding its contextual engine to transcribe the American podcast landscape.
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