Observed Signal · Sep 23, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Red Sift Launches BIMI Maker for Email Logos
Red Sift has launched BIMI Maker, a free AI-powered self-service tool that enables brands to get their logos displayed in email inboxes via BIMI (Brand Indicators for Message Identification). The tool guides users through preparing logos, checking email authentication, and applying for Verified Mark Certificates (VMC) or Common Mark Certificates (CMC). It aims to remove barriers like trademark and design requirements that have prevented adoption. Currently, about 50,000 domains publish BIMI records, but only 6,500 have certificates for logo display. Red Sift claims BIMI can increase email open rates by 39%.
Product launch from a niche vendor (Red Sift) in email authentication and branding; moderate impact on email marketing practices.
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Key Takeaways & Evidence Grounding
- Red Sift launched BIMI Maker, a free AI-powered self-service tool for BIMI certificate preparation.
- The tool assists with logo conversion, authentication checks, and certificate application (VMC or CMC).
- About 50,000 domains publish BIMI records, but only 6,500 have certificates for displaying logos.
- BIMI adoption can increase email open rates by 39%.
- The tool targets brands without trademarks or design resources.
Connected Companies & Entities
1 Entity mapped“Red Sift, the company making the internet fundamentally safer, today launched Red Sift BIMI Maker....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Introducing Red Sift BIMI Maker, a first-of-its-kind mark certificate tool
Red Sift BIMI Maker takes your logo from an image file to a filed BIMI certificate application, streamlined through either a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC).
Boost Email Trust: Sectigo Launches Verified Mark Certificates
Sectigo announced the availability of Verified Mark Certificates (VMCs) and Common Mark Certificates (CMCs) for enterprise customers and expanded certificate management via Sectigo Certificate Manager. The certificates enable organizations to display verified brand logos inside supported inboxes (using the BIMI standard) — including Gmail, Apple Mail and Yahoo — turning authenticated emails into visible trust signals. VMCs are positioned for trademarked brands and can qualify for Gmail’s blue checkmark, while CMCs enable logo display for organizations without registered trademarks. Sectigo frames the offering as a way to combat phishing, spoofing and brand impersonation, and to improve email engagement metrics such as open rates and brand recall by making authentication visually apparent to recipients.
Listrak Launches Studio to Turn Figma Designs into Emails
Listrak, a cross-channel personalization platform, has launched Listrak Studio, a new plugin for Figma that converts designs into ready-to-send emails within minutes. The tool eliminates the manual rebuild process between design and deployment by saving the emails directly into Listrak accounts, where they can be attached to campaigns. It features automatic content, image syncs, and design recommendations based on Listrak's email expertise, flagging issues like Gmail and iOS clipping before sending. This helps retailers accelerate their campaign launch times and reduce email build time by potentially over 250 hours per year.
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