Observed Signal · Jul 29, 2026 · Market Research Report / Ranking · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
Agency & Consultancy Market: Recma ranking: Largest media agencies in Germany (2025)
Recma's ranking of the German media market for 2025 finds a highly contested market with only modest overall growth. Recma measured an "Overall-Activity" volume of €22.49 billion for the market and recorded growth of 0.6 percent. EssenceMediacom is identified as the market leader for 2025; Janett Zschunke led EssenceMediacom's German business in 2025 and has since moved to a group-level role. The report shows market-share competition between major agencies despite limited total market expansion.
Recma's ranking provides market-size figures and market-share insight relevant to media agencies, advertisers and market analysts in Germany, but it does not represent a platform policy change or major technical release that would shift the global AdTech landscape.
Key Takeaways & Evidence Grounding
- Recma reported an "Overall-Activity" volume of €22.49 billion for the German media market.
- Recma recorded overall market growth of 0.6 percent for the period covered.
- EssenceMediacom was identified as the market leader in Germany for 2025.
- Janett Zschunke led EssenceMediacom's German business in 2025 and is now working at group level.
- The article was published by Horizont (dfv Mediengruppe) on 2026-07-29 and authored by Mehrdad Amirkhizi.
Connected Companies & Entities
2 Entities mappeddfv Mediengruppe
B2B media group for specialist publishing, events and advertising.
“dfv Mediengruppe appears as the parent publisher/owner in the article footer....”
EssenceMediacom
Global media agency for planning, buying, analytics and commerce.
“EssenceMediacom is named in the article as the market leader in 2025; the caption notes Janett Zschunke ran EssenceMediacom's business in 20...”
Ontology Mapping & Concepts
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