Observed Signal · Jul 14, 2026 · Ranking · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
Largest PR Agencies in Germany — 2025 Ranking
The PR-Journal published its annual ranking of the largest PR agencies in Germany. Fischer-Appelt remains number one, though the group lost nearly 10% of its fee revenue. The so-called "Pfeffer-Ranking" covered 86 agencies and found an average revenue decline of 3.8% across the listed firms, with 2025 described as a difficult year for many PR service providers. The article was published on HORIZONT on 2026-07-14.
Industry ranking of PR agencies reveals revenue declines and market conditions for PR vendors in 2025; relevant to agencies and communications service suppliers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- The PR-Journal published the ranking of the largest PR agencies in Germany.
- Fischer-Appelt remains number one in the PR ranking.
- Fischer-Appelt lost almost 10% of its fee revenue year-on-year.
- The Pfeffer-Ranking covered 86 agencies and reported an average revenue decline of 3.8% for those firms.
- 2025 was a difficult year for many PR service providers according to the ranking.
Connected Companies & Entities
2 Entities mapped“Article published on the HORIZONT website (HORIZONT Print 27-28/2026)....”
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