Observed Signal · Apr 30, 2026 · Product Launch · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Rechargy launches Wetower 3D DOOH EV charging tower
Rechargy, a DOOH provider with charging infrastructure, has launched the 'Wetower' — a large-format, vertical EV charging tower that integrates digital out-of-home advertising. The Wetower offers about 100 square meters of LED signage across three screens configured for double 3D playback. The first installation is in Berlin‑Spandau, with two more Berlin sites planned (Grenzallee and the Gärten der Welt area) and additional deployments in preparation. Technically, the tower raises vehicles to roughly 17 meters using an integrated lift to charge them, uses rooftop solar panels for power, and features a roughly 500 m² green façade intended for air filtration, cooling and biodiversity. Rechargy positions the project as a scale-up of its earlier powerbank-and-DOOH station concept; Toyota is named as the first advertiser, presenting the Toyota C‑HR+ on the Wetower.
Introduces an innovative DOOH inventory type by integrating large-format 3D digital advertising with EV charging infrastructure — relevant for OOH planners and automotive advertisers but limited in immediate scale.
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Key Takeaways & Evidence Grounding
- Rechargy launched the 'Wetower', a DOOH-equipped vertical EV charging tower.
- Wetower features ~100 square meters of LED across three screens, designed for double 3D playback.
- First installation located in Berlin‑Spandau; two further Berlin sites planned (Grenzallee and Gärten der Welt).
- Vehicles are lifted to about 17 meters by an integrated platform for charging; energy supplied by rooftop solar and the structure includes a ~500 m² green façade.
- Toyota is the first named advertiser, presenting the Toyota C‑HR+ on the Wetower.
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met[ads] debuts 3D portal linking ground installation to 3D screen
German out-of-home advertising company met[ads] (also known as Metads), based in Düsseldorf, has launched a pioneering 3D DOOH experience at Potsdamer Platz in Berlin, synchronizing a walkable LED portal on the ground with a curved 3D facade screen for the first time in Europe. The ground portal, developed by Ocean Outdoor and publicly deployed for the first time, consists of five LED surfaces totaling about 80 square meters. The facade screen, measuring 257 square meters with 4K resolution (though another source cites 243 square meters), has been operational since summer 2025. Nissan is the first advertiser, showcasing its new electric Leaf in a continuous animation that moves from the portal to the screen. Metads manages commercialization from September 14-30, with additional brands to follow.
Germany Unveils Largest DOOH Screen at Hamburg Hauptbahnhof
Ströer plans Germany's largest DOOH screen at Hamburg Hauptbahnhof, a transit hub with more than half a million daily visitors. The 38-meter-wide by 9-meter-tall display, named 'The Whale', will be embedded in the Public-Video-Giant-Netzwerk of oversized DOOH surfaces for indoor and outdoor use. The installation will show ten-second moving-image spots, up to 20 repetitions per hour, and will support day-specific creative changes as well as editorial content such as news and weather data. Alexander Stotz, CEO of Ströer Media Deutschland, describes the project as an innovation at the intersection of monument protection, digitization, and high-traffic venues, aiming to make digital outdoor advertising an immersive brand experience. The project extends Ströer's DOOH expansion, following the recent addition of a roughly 100-square-meter LED screen at Cologne's Lanxess Arena to the portfolio, signaling continued digitization of public spaces in Germany.
Flai's AI dealership software books 50,000 appointments monthly
Flai, an AI-powered CRM platform for car dealerships, has experienced significant growth, now booking 50,000 appointments per month and working with over 10 of the top 50 dealer groups in the US. The company has raised a $27 million Series A funding round led by Base10 Partners, with participation from dealer groups Friedkin Group and Findlay Automotive, Toyota's venture arm, Y Combinator, and First Round Capital. The funding follows a 20x increase in revenue over the past year, driven by deep integration of AI in sales and service operations. Flai's software handles phone calls, emails, texts, outbound campaigns, and appointment scheduling, and can be deployed in as little as 10 days. The startup differentiates itself through rapid implementation and customer support, positioning itself against competitors like Meta's Muse.
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