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Observed Signal · Sep 14, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive

met[ads] debuts 3D portal linking ground installation to 3D screen

Executive Signal Summary

German out-of-home advertising company met[ads] (also known as Metads), based in Düsseldorf, has launched a pioneering 3D DOOH experience at Potsdamer Platz in Berlin, synchronizing a walkable LED portal on the ground with a curved 3D facade screen for the first time in Europe. The ground portal, developed by Ocean Outdoor and publicly deployed for the first time, consists of five LED surfaces totaling about 80 square meters. The facade screen, measuring 257 square meters with 4K resolution (though another source cites 243 square meters), has been operational since summer 2025. Nissan is the first advertiser, showcasing its new electric Leaf in a continuous animation that moves from the portal to the screen. Metads manages commercialization from September 14-30, with additional brands to follow.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Innovative OOH format that combines physical and digital elements, showcasing new capabilities for brand engagement, relevant to AdTech in the DOOH segment.

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Key Takeaways & Evidence Grounding

  • met[ads] launched a synchronized 3D DOOH experience at Potsdamer Platz, Berlin, on September 10, 2026, a European first.
  • The ground portal, supplied by Ocean Outdoor, consists of five LED surfaces totaling about 80 square meters.
  • The facade screen, operational since summer 2025, measures 257 square meters (or 243 square meters) with 4K resolution.
  • Nissan is the first advertiser, promoting its new electric Leaf in a continuous animation.
  • Metads markets the combined installation from September 14-30, with additional brands to follow.

Connected Companies & Entities

1 Entity mapped

“Developed the walkable 3D portal hardware....”

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Ontology Mapping & Concepts

Digital Out-of-Home (DOOH)Out-of-Home (OOH)Media Sales & Inventory Monetisation#3D portal OOH#Synchronized ground-facade ad experience
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Meedia•Published: Sep 14, 2026
Original Coverage Title: “Erstmals öffentlich: met[ads] holt 3D-Portal an den Potsdamer Platz”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

Digital Out-of-Home (DOOH)May 7, 2026

Metads tests flying 3D ad screen over St. Pauli

Düsseldorf-based startup Metads publicly demonstrated a drone-carried flying 3D advertising screen above Hamburg’s St. Pauli on 2026-05-07 at about 22:00, coinciding with the OMR digital trade fair. The installation — carried at roughly 100 meters altitude and weighing about 100 kg including the screen — was accompanied by laser projections, skybeams and holographic effects. Metads, founded in 2022, said this was the first public demonstration of the technology worldwide and that the presentation had no paying client; the drone launch was coordinated with Flughafen Hamburg. CEO Lukas Flöer described the demo as an example of how advertising could look in 2030. The company presented the show as a technical demonstration; questions remain about regulatory, commercial and operational scalability.

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