Observed Signal · Oct 19, 2026 · Other · Source: Gründerszene (DACH Startups & Scaleups) · Impact: 1/5 · Sentiment: Neutral
Razeco Pitches on DHDL, Secures Investment Offer from Two Lions
Berlin-based startup Razeco, founded by siblings Louisa and Victor Haisch and Ivo Lovrić, pitched its plastic-free, bio-based razor system on the German TV show 'Die Höhle der Löwen' (DHDL). The razor features a steel handle and biodegradable blade heads made from 99% bio-based materials derived from industrial waste. The founders sought €30,000 for 10% equity. Despite modest sales of around €100,000 in the past year and €500,000 in high-interest loans (15%) from family and friends, four of the five lions made offers. Judith Williams and Frank Thelen secured the deal with a joint offer of €100,000 for 25% equity, pending due diligence. The product is compatible with common five-blade handles, costs €14.99 for a starter kit (with a subscription at €9.99), and is available at Rossmann and US retailer Erewhon.
Minor news about a startup appearance on a TV show; relevant only to the startup itself, not to the broader AdTech/MarTech industry.
Track ROSSMANN Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Razeco pitches on DHDL with a bio-based razor, offering 30,000 euros for 10% equity.
- Judith Williams and Frank Thelen win with a joint offer of 100,000 euros for 25% equity.
- Razeco generated around 100,000 euros in revenue last year and carries 500,000 euros in family loans at 15% interest.
- The razor blades are made from 99% bio-based material from industrial waste and are compatible with common five-blade handles.
- The product is available at Rossmann and US premium supermarket chain Erewhon.
Connected Companies & Entities
1 Entity mapped“Razeco is listed in over 700 Rossmann stores.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Austrian Startup NASH Bets on Liquid Wood to Cut Razor Waste
Austrian startup NASH, founded by Thomas Grüner and Thomas Schoß, produces razors with handles made of a biocomposite called 'liquid wood' and packaging made of grass paper. The product is designed to reduce plastic waste in daily shaving. The razor set costs 49.99 euros, blades are sold at fair prices without requiring a subscription. NASH invested one and a half years in development, collaborating with designers, dermatologists, and material specialists. The company plans to use sales revenue for future R&D, focusing on replacing blade heads with bio-based materials. Competitors like Razeco claim to already offer bio-based blade heads, while NASH states this is not yet feasible. NASH also plants a tree for each purchase.
DHDL: Drain Cleaner Startup Dekadome Secures Deal with Ralf Dümmel
On the German TV show 'Die Höhle der Löwen' (Lion's Den), founders Anton Vrouzos and Marius Ludwig pitched Dekadome, a reusable mechanical drain cleaner that prevents clogs without chemicals. Instead of a standard investment offer, they used a spinning wheel to determine the deal terms, offering four options ranging from €30,000 for 15% to €60,000 for 30%. Despite skepticism from some investors, Janna Ensthaler and Ralf Dümmel both offered €60,000 for 30%. The founders chose Dümmel, and the deal was confirmed after the show. The product, retailing for €19.99, is now available online.
Founder's emotional pitch wins Ralf Dümmel investment
On the German TV show 'Die Höhle der Löwen' (DHDL), three cousins from Dortmund—Nabil, Aiman, and Jusef Chehade—pitched their medical device startup LifeSaveAir. They developed a purely mechanical suction device, named 'Lifesaver', to clear airway blockages in emergencies, inspired by an incident where Nabil's son choked on a strawberry. The product, priced at 79 euros with production costs of about 15 euros, had sold 600 units and generated around 40,000 euros in revenue since regulatory approval seven months prior. Four investors declined due to slow sales and pricing concerns, but Ralf Dümmel, moved by the story, invested 100,000 euros for a 25% stake. The founders plan to sell their existing businesses to focus on LifeSaveAir.
Receive all future signals for ROSSMANN & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.