Observed Signal · Jul 6, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Raiffeisen Features Its Advisors in New Campaign
Raiffeisen Switzerland launched a new national campaign for its asset management offering that features more than 60 of the bank’s own customer advisors alongside former ski champions Beat Feuz and Pirmin Zurbriggen. The production, realised by agency FS Parker, produced roughly 1,000 photo and video assets intended for Out-of-Home, digital and social channels, websites, branch advisory centres and print. The campaign emphasises Raiffeisen’s promise of personalised advice and expertise for customers’ financial futures. Credits list multiple Raiffeisen marketing leads and FS Parker creative directors and production personnel; film work involved Midpoint Film.
National creative campaign for a bank is relevant to agency/production news but has limited impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Raiffeisen Switzerland filmed over 60 of its own customer advisors for a new asset-management campaign.
- Former ski racers Beat Feuz and Pirmin Zurbriggen appear as testimonials in the campaign.
- Agency FS Parker realised the production and is credited with creative direction.
- The production produced around 1,000 photo and video assets for OOH, digital, social, websites, branch advisory centres and print.
- Film production credit includes Midpoint Film; photographers credited include Johannes Diboky and Oscar Valle.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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