Observed Signal · May 4, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Ruf Lanz Launches Private Banking Campaign for BKB
Basler Kantonalbank (BKB) has launched a new advertising campaign for its holistic Private Banking service. The creative agency Ruf Lanz developed and produced the campaign, which emphasizes human senses and the personal role of advisors. BKB recently received the awards “Ausgezeichnet” and “Langjährige Qualitätsleaderin” from the business magazine Bilanz. BKB marketing leaders Mathias von Wartburg and Raffael Kouril are credited and appear in the campaign. The campaign began on 4 May 2026 and runs in the Basel region and in Sunday print, using billboards/megaposters, ePanels/DOOH, digital screens on BKB ATMs and online banners. Production and media-planning partners include TWmedia and Biggie Switzerland.
Local creative campaign announcement with limited relevance to broader AdTech/MarTech infrastructure or industry-wide trends.
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Key Takeaways & Evidence Grounding
- Basler Kantonalbank (BKB) launched a new campaign for its Private Banking service on 2026-05-04.
- Creative agency Ruf Lanz was awarded the assignment for concept and production.
- BKB received the Bilanz seals “Ausgezeichnet” and “Langjährige Qualitätsleaderin”.
- Campaign channels include billboards/megaposters, ePanels/DOOH, BKB ATM digital screens, print (Sunday press) and online banners.
- Media- and production partners named include TWmedia and Biggie Switzerland; senior BKB marketers appear in the campaign.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
BKB Head of Marketing on Regionality and Sponsorship
In an interview with persönlich, Kouril, Head of Marketing at Basler Kantonalbank (BKB), discusses the role of regionality in modern banking, the strategic importance of sponsorship, and how the brand is evolving. He emphasizes that regionality alone is insufficient and must be combined with openness and future competence. BKB's sponsorship strategy focuses on regionality, sustainability, and social value, with success measured across brand perception, customer relations, and employee identification. The brand aims to reposition itself in private banking over the next 3-5 years, moving away from the 'dusty savings bank' image. Kouril also touches on digital branding, the growing importance of social media and employees as brand ambassadors, and the ongoing evaluation of sponsorship engagements.
Raiffeisen Features Its Advisors in New Campaign
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