Observed Signal · Jun 8, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Ragekit Crowdfunds and Partners with WOZ
Lausanne video collective Ragekit, founded in January 2025, raised nearly CHF 110,000 via crowdfunding and reports around two million monthly video views. The outlet says it reaches mainly 18–35 year olds and lists platform followings of ~70,000 on Instagram, 37,000 on TikTok, 22,000 on Facebook and 11,000 on YouTube. Since early 2026 Ragekit has partnered with Zurich-based weekly WOZ to produce a five-video series exploring linguistic and socio-economic divides in Switzerland, including a provocation-titled piece. WOZ editor Renato Beck cited media concentration and weakened Romandy outlets as factors limiting cross-regional debate.
Local publisher collaboration and crowdfunding for an independent video collective; relevant to media/publisher trends but has limited impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Ragekit is a Lausanne-based video collective founded in January 2025.
- Ragekit raised nearly 110,000 Swiss francs through a crowdfunding campaign.
- Ragekit reports about two million monthly views and platform followers: 70,000 Instagram, 37,000 TikTok, 22,000 Facebook, 11,000 YouTube.
- Ragekit began a cooperation with the German-speaking weekly WOZ in early 2026, producing a five-video series including one titled 'Warum alle die Deutschschweizer hassen'.
- WOZ editor Renato Beck said media concentration and weakened West Swiss media contribute to distance between Switzerland's language regions.
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Media Forward Fund Backs Zurich Investigative Collective
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Reflekt launches crowdfunding to double members
Bern-based investigative newsroom Reflekt has launched a crowdfunding campaign to double its paying membership from 1,000 to 2,000 by the end of September after key grant funding is set to expire. The campaign emphasises the societal value of investigative journalism and relies on Reflekt's social video reach (Instagram videos reportedly reaching 50,000–100,000 viewers). The newsroom features campaign videos with staff presenting past investigations, including work on hate speech enforcement and a Mozambican debt scandal linked to Credit Suisse. The video format development was supported by the Media Forward Fund, which granted Reflekt €300,000 at the end of 2024. Reflekt, founded in 2019, is run by a non-profit association funded by foundations, memberships, and sales of research to other media.
SwissMediaForum: Survival Struggle and Cooperation Culture
At the SwissMediaForum panel in Lucerne, leaders of Switzerland’s largest media houses debated which titles can survive digitally and how to respond to AI and platform disruption. Participants included Pietro Supino (TX Group), Felix Graf (NZZ), Susanne Wille (SRG), Michael Wanner (CH Media) and Marc Walder (Ringier), moderated by SRF journalist Eveline Kobler. Marc Walder argued only Blick, NZZ and 20 Minuten will survive digitally, prompting pushback over his interpretation of CH Media’s subsidy-backed results. Panelists broadly agreed on the need for clear copyright rules for AI — Walder cited high journalistic input into models and backed the Motion Gössi — while SRG’s Susanne Wille offered to open SRG distribution to private media to share reach. NZZ stressed expansion (including Germany) and “liquid content” formats powered by AI; CH Media reported stabilized total subscriptions in H2 2025 and referenced a Reuters finding that digital payment willingness in German‑speaking Switzerland rose to 22%. Views on SRG cooperation remain mixed.
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