Observed Signal · Oct 2, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
Radio NRW Promotes Thuge, Thies to New Roles
Radio NRW, the service for local stations in North Rhine-Westphalia, is undergoing leadership changes. Michael Thuge, who joined as Head of Content in April 2026, will become Head of Program, a newly defined role. Current Program Director Udo Kreuer will move to a project manager position focusing on the Radio NRW academy until his retirement in autumn 2028. Lennart Thies, currently managing director of Münsterländischer Medien Services (MMS), will take on the new role of Chief Product Officer at Radio NRW next year. Additionally, Uwe Wollgramm, CEO of ams – Radio und MediaSolutions, will become managing director of MMS and audiowest media GmbH on January 1, 2027, and will also serve as project manager for the planned centralization reforms in the NRW local radio system. He succeeds Thies at MMS and Markus Heuser at audiowest. Lars Gerdau, co-CEO of ams since June, will succeed Wollgramm there.
Leadership changes at a regional radio network, relevant to the German media industry but with limited impact on the broader AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Michael Thuge becomes Head of Program at Radio NRW.
- Udo Kreuer steps down as Program Director to lead Radio NRW academy project until retirement in autumn 2028.
- Lennart Thies will become Chief Product Officer at Radio NRW next year.
- Uwe Wollgramm will take over as managing director of MMS and audiowest media GmbH on January 1, 2027.
- Lars Gerdau will succeed Wollgramm as CEO of ams.
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