Observed Signal · Oct 9, 2023 · Interview · Source: Quo Vadis News · Impact: 3/5 · Sentiment: Negative
Quo Vadis Green Shoot AdTech Interviews #54
Jamie Barnard, co-founder and CEO of Compliant, discusses data compliance in digital media in this installment of Quo Vadis' Green Shoot AdTech Interviews. Barnard explains Compliant's mission to automate data compliance across the media supply chain for brands, agencies, and publishers, enabling measurement of inventory compliance, optimization with trusted publishers, and demonstration of compliance to buyers. The conversation covers regulatory developments and industry trends, including Meta’s $1.2B fine in Ireland, the ANA’s programmatic transparency study, the EU Data Privacy Framework, and California’s Delete Act. It also highlights pervasive CMP usage and data leakage: a March audit of 750 US publishers accounted for 81% of North American spend; among the 20% with CMPs, 91% pass data before consent; the average site has 82 piggybacked tags, five data resellers, and leakage across 7–17 levels. Barnard argues for automated independent verification as essential, urging CMOs to measure data compliance to mitigate regulatory, financial, and reputational risks.
Discusses pervasive data compliance challenges and regulatory risks impacting the AdTech industry; highlights the need for transparency and auditing in programmatic ecosystems.
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Key Takeaways & Evidence Grounding
- Jamie Barnard is the co-founder and CEO of Compliant.
- Compliant helps brands, agencies, and publishers simplify data compliance across the media supply chain.
- Compliant's technology measures data compliance of digital ad inventory and helps publishers demonstrate compliance to buyers.
- In March, a compliance audit of 750 US publishers accounted for 81% of North American media spend.
- Among the 20% of US publishers with a CMP, 91% pass data before consent is secured.
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5 Entities mappedOntology Mapping & Concepts
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