Observed Signal · Sep 21, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 4/5 · Sentiment: Positive
Platform Market: Quartile Becomes Technology Partner for ChatGPT Advertising
Quartile, a retail media optimization platform, announced it has become a technology partner supporting advertising in ChatGPT. This partnership enables participating advertisers to access ChatGPT Ads through Quartile's existing tools and workflows, expanding its AI-powered advertising capabilities into conversational discovery. ChatGPT, with over 1 billion weekly active users, is increasingly used by consumers for product discovery and purchase decisions. The integration allows brands to incorporate advertising in ChatGPT into their broader media strategies, leveraging Quartile's technology and expertise. Quartile emphasizes its 'experts + AI' approach, combining AI-driven scale and speed with strategic human judgment. The company supports thousands of brands and manages billions in annual ad spend across major commerce and digital advertising channels.
Partnership between a major retail media optimization platform and ChatGPT Ads, marking a significant expansion of conversational AI advertising, which is a high-relevance development for the AdTech industry.
Key Takeaways & Evidence Grounding
- Quartile announced a technology partnership supporting advertising in ChatGPT.
- ChatGPT has more than 1 billion weekly active users.
- The partnership enables advertisers to access ChatGPT Ads through Quartile's tools.
- Quartile is the world's largest retail media optimization platform.
- Daniel Knijnik is CEO and Co-Founder of Quartile.
Connected Companies & Entities
3 Entities mappedAmazon Ads
Amazon’s advertising platform spanning retail media, DSP, and measurement tools.
“Its technology and expertise have earned recognition from industry partners, including Amazon Ads and Walmart Connect....”
Walmart Connect
Retail media arm for shopper data, ads and measurement.
“Its technology and expertise have earned recognition from industry partners, including Amazon Ads and Walmart Connect....”
OpenAI
Foundation model company selling AI software, APIs and subscriptions.
“The partnership enables participating advertisers to access advertising in ChatGPT through Quartile's existing tools and workflows....”
Ontology Mapping & Concepts
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