Observed Signal · Jun 30, 2026 · Platform Integration · Source: Meedia · Impact: 2/5 · Sentiment: Positive
ProSiebenSat.1 Adds Video-Podcasts to Joyn
ProSiebenSat.1 is adding video versions of several successful podcasts from its Seven.One Audio unit to the streaming service Joyn. The initial launch includes titles such as Der Sophie Passmann Podcast, Schön Laut, Make America Good Again!, Gysi gegen Guttenberg and Sisters in Crime. Seven.One Media — the group’s sales/monetisation arm — will handle advertising, while Seven.One Audio supplies the podcast content. The company said the move creates additional premium video inventory on Joyn and extends CTV-style reach for advertisers. More video-podcasts will follow in coming months; the next title announced is the podcast "Kaffee & Kater" with hosts Malika and Joi. The rollout is presented as an internal-group integration to broaden curated moving-image offerings on Joyn and open further digital advertising opportunities.
Expands premium video/CTV inventory and monetisation options for advertisers via an established publisher’s streaming service, but is an incremental content/format rollout rather than an industry-wide structural change.
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Key Takeaways & Evidence Grounding
- ProSiebenSat.1 is publishing video versions of several of its podcasts on the Joyn streaming platform.
- Initial video-podcast lineup includes: Der Sophie Passmann Podcast, Schön Laut, Make America Good Again!, Gysi gegen Guttenberg and Sisters in Crime.
- Seven.One Media will manage monetization and advertising for the video-podcasts; Seven.One Audio supplies the podcast content.
- ProSiebenSat.1 said more video-podcasts will follow; next announced is "Kaffee & Kater" with Malika and Joi.
- Lennart Harendza, Chief Revenue Officer at Seven.One Media, described the move as expanding curated video offerings on Joyn and providing premium CTV inventory for advertisers.
Connected Companies & Entities
5 Entities mapped“ProSiebenSat.1 erweitert seine Streaming-Plattform Joyn um Video-Podcasts aus dem Kosmos des Tochterunternehmens Seven.One Audio....”
“ProSiebenSat.1 erweitert seine Streaming-Plattform Joyn um Video-Podcasts......”
“The article was published by MEEDIA (publisher) reporting on the ProSiebenSat.1 announcement....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ProSiebenSat.1 Brings Video Podcasts to Joyn
ProSiebenSat.1 is expanding its Joyn streaming service to include video versions of selected podcasts from its Seven.One Audio portfolio, with monetization handled by Seven.One Media. The June 30, 2026 announcement names initial titles such as "Der Sophie Passmann Podcast", "Schön laut", "Make America Good Again!", "Gysi gegen Guttenberg" and "Sisters in Crime", and confirms more formats (including "Kaffee & Kater") will follow. Seven.One Media positions the inventory as additional premium video/CTV ad supply, while Seven.One Audio highlights production capabilities via Studio Bummens and the close host–audience relationships that make video podcasts attractive advertising environments. The move mirrors a wider trend of podcasts being offered as video on streaming platforms.
ProSieben & MagentaTV Expand Partnership in Germany
ProSiebenSat.1 and Deutsche Telekom extend their distribution partnership for five years to integrate Joyn PLUS+ into MagentaTV, building on a prior arrangement that brought Joyn's ad-supported content to the MagentaTV platform. The deal enables Telekom customers to subscribe to Joyn PLUS+, the ad-free version, directly through the telco at a discounted 12-month rate. Seven.One Media will handle ad sales for ProSieben content on MagentaTV, including addressable TV across its channel portfolio. ProSieben content will receive heightened visibility on MagentaTV, with Joyn PLUS+ content arriving on Joyn PLUS+ before broadcasts, including Die Landarztpraxis, Wer stiehlt mir die Show?, and The Voice of Germany. The update comes amid a broader European distribution push as linear viewing declines push broadcasters to expand digital footprints, alongside industry moves involving RTL Deutschland and Warner Bros. Discovery.
ARD Mediathek tops ZDF, RTL+ grows in September streaming
In September 2026, the ARD Mediathek regained the 100 million monthly streaming hours mark, reaching 106.2 million hours, a 16.1% increase from August. This growth was driven by content like the final season of 'Babylon Berlin' and live football. Meanwhile, the ZDF streaming portal saw only minimal growth of 0.8% to 77.4 million hours, lagging behind ARD and other platforms. RTL+ experienced significant growth of 10.9% overall and 18.8% among 14-49 year-olds, reaching 64.6 million hours. DAZN's streaming hours more than tripled to 14.6 million, likely boosted by Champions League content. In contrast, Wow saw a decline of 5.8% to 8.3 million hours, while Sky grew by 11.8%. Amazon remained the leading platform with 125.8 million hours. The data comes from AGF Videoforschung.
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