Observed Signal · Nov 29, 2023 · Case Study · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Predictive Analytics in CX: Five Companies Share Results
Marketing teams increasingly use predictive analytics to improve customer experience and drive revenue. This CMSWire feature compiles results from five organizations. Daiwa Securities used SAS Analytics to build an AI recommendation system for sales reps, lifting customer purchase rates 2.7x and cutting departures 50%. Wellness brand Hydrant used Pecan AI for churn and win-back modeling, achieving 260% higher conversion on targeted win-back offers. IT automation firm Automox used 6sense for outbound account-based marketing, increasing sales 35% and closed-won deals 88%. Beauty brand Alleyoop used Black Crow AI to build first-party-data audiences for Facebook, lifting Facebook revenue 55% and ROAS 10%. Fundraising company DonorBureau used DataRobot, improving prediction accuracy 10% and cutting total cost of ownership 75%.
Provides concrete ROI evidence for predictive analytics in CX and marketing across multiple industries; relevant to MarTech/AI adoption but not a breaking industry event.
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Key Takeaways & Evidence Grounding
- Daiwa Securities used SAS Analytics to create an AI-based recommendation system, achieving a 2.7x increase in customer purchase rate and a 50% reduction in customer departure rate.
- Hydrant used Pecan AI for churn and win-back predictive models, achieving a 260% higher conversion rate on targeted win-back offers and 310% higher revenue per win-back customer.
- Automox used 6sense for outbound account-based marketing, resulting in a 35% increase in sales and an 88% increase in closed won deals.
- Alleyoop used Black Crow AI to build predictive audiences from first-party data, increasing Facebook revenue by 55%, incremental sales by 50%, and ROAS by 10%.
- DonorBureau used DataRobot automated machine learning, improving prediction model accuracy by 10% and reducing total cost of ownership by 75%.
Connected Companies & Entities
5 Entities mapped“Tokyo-based Daiwa Securities was looking to strengthen its proposals by better understanding its customers, according to a case study....”
“Daiwa Securities worked with the Cary, North Carolina-based analytics software company SAS and its SAS Analytics to create a recommendation ...”
“Hydrant worked with the Ramat Gan, Israel-based predictive analytics company Pecan AI to integrate Pecan’s platform across Hydrant’s marketi...”
“Automox worked with the San Francisco-based AI customer prediction platform 6sense as a key part of its outbound strategy....”
“DonorBureau worked with the Boston-based AI platform DataRobot on predictive analytics....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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