Observed Signal · Oct 6, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 2/5 · Sentiment: Positive
Prebid.js 10.29.2 Released with TTD Failover and GVL Cleanup
Prebid.js, the open-source header bidding wrapper, has released version 10.29.2. This maintenance release includes two primary changes: the TTD (The Trade Desk) bid adapter now fails over to a secondary domain on network errors, improving resilience; and the removal of deleted Global Vendor List (GVL) IDs from various bid adapters, ensuring compliance with GDPR and TCF. This update is part of the ongoing development of the 10.29.x branch, with full changelog available. The release was authored by contributors from The Trade Desk and the Prebid community.
This is a minor maintenance release for the widely-used Prebid.js header bidding wrapper, improving stability and GDPR compliance. While not industry-shifting, it is relevant to AdTech infrastructure.
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Key Takeaways & Evidence Grounding
- Prebid.js version 10.29.2 released on October 6, 2026.
- TTD Bid Adapter now fails over to a secondary domain on network errors.
- Removed deleted GVL IDs from bid adapters for GDPR compliance.
- Contains 1 commit to the 10.29.x-legacy branch since release.
- Contributors include patmmccann and khang-vu-ttd.
Connected Companies & Entities
1 Entity mapped“TTD Bid Adapter: fail over to a secondary domain on network errors (by @khang-vu-ttd) - The Trade Desk is referenced as the entity behind th...”
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