Observed Signal · Dec 12, 2025 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 2/5 · Sentiment: Neutral
Prebid 10.20.0: Enhanced Features and Critical Bug Fixes
Prebid.js released version 10.20.0, a technical update that introduces a new core feature, multiple bug fixes, and maintenance changes across adapters and real-time data (RTD) modules. The release adds timeToRespond to noBid responses, fixes user.ext merging in the YahooAds adapter and first-party data handling in RTD, and includes several adapter updates and initial releases (MyCodeMedia, TRUSTX). Other changes include removal of Topics support in the Rubicon adapter, support for deferred billing in Taboola, Permutive ID Manager pairId support, RTD provider refactors and dynamic timeouts for PubMatic, and various adapter-specific fixes and refactors. The release focuses on correctness, identity/enrichment handling, adapter maintenance, and additional adapter capabilities for video and billing.
A routine open-source release for Prebid.js that updates adapters, fixes bugs, and adds incremental features important to header-bidding implementations but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Prebid.js released version 10.20.0 with new features, bug fixes, and maintenance updates.
- Core change: added timeToRespond in noBid responses (PR #14097).
- Bug fixes include YahooAdsAdapter user.ext merging and RealTimeData first party data handling (PRs #14261, #14245).
- New/initial adapter releases: MyCodeMedia and TRUSTX (PRs #14254, #14218).
- Notable maintenance changes: Rubicon adapter removed Topics support; Taboola added deferred billing; Permutive ID Manager added pairId support; PubMatic RTD received dynamic timeout and refactor.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Prebid 10.24.0: New Features and Bug Fixes Unveiled
Prebid.js v10.24.0 was published with new features, bug fixes and maintenance updates. Key additions include an initial TeqBlaze Sales Agent bid adapter, a new 'Shaping rules' module, and a new placement-position library alongside updates to the Bidmatic bid adapter's viewability tracking. Bug fixes address viewability calculation errors in percentInView (inside friendly iframes), a realTimeData issue causing infinite loops with circular FPD references, and an updated Rubicon size id for 1920x1080. Maintenance changes cover adapter and RTD provider updates (Rubicon apex URL, Yandex docs, Kobler adunitcode, WURFL docs), a Humansecurity RTD migration to TypeScript and optimised token handling, ID5 configuration options, removal of PAAPI functionality from Unruly, package dependency bumps, and several bid-adapter tweaks. The release is relevant to publishers, demand partners and integrators using Prebid for header-bidding and client-side ad integrations.
Prebid.js 10.17.0 Boosts Adapters and Fixes Bugs
Prebid.js v10.17.0 was released with several new bid adapters, bug fixes, and maintenance updates. New or initial adapters included Public Good, Clickio, and TopOn, while Smarthub added an Adastra Tech alias. Bug fixes addressed bidder code mismatches and ConnectID storage configuration, among others. Maintenance work included dependency bumps (js-yaml, tar-fs, min-document), CI and tooling improvements, schema/import fixes, RTD module updates, serialization logic changes, and multiple adapter-specific fixes and enhancements across Nexx360, sevio, Attekmi, Cointraffic, Sharethrough, RTB House, Tappx, OMS, Vidazoo, and others. The release focuses on expanding adapter coverage, improving reliability, and reducing CI/test friction.
Prebid.js 11.6.0 Released
Prebid.js published version 11.6.0, introducing new features, adapters, bug fixes and maintenance updates. Notable additions include a new core API method pbjs.getBidResponseByAdId, the initial release of an Agentic Audiences RTD module, and two new bidder adapters (AppMonstaMedia and AdSmartx). The release also contains bug fixes (TTL purge timer), build-system updates (Node 24, mocha bumped to 11.x), and several adapter-specific improvements such as instream support, single-request-per-auction behavior, and support for custom cohort handling.
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