Observed Signal · Jul 8, 2021 · Analysis / Guidance · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Post-Pandemic HR Marketing: New Impulses for Firms
The article analyzes how Human Resources has transformed due to the pandemic, with remote work becoming widespread and employees and applicants prioritizing flexible, people-centric approaches. It cites Sage Group’s report HR im Wandel, noting that 94% of HR professionals expect post-pandemic focus on employee and applicant needs, while 43% fear their firms may struggle to become a true “People Company.” An Indeed study is referenced, showing 38.8% of employees would switch jobs over crisis-related missteps by employers. The author proposes a three-pillar HR Marketing framework: externally focused HR marketing, internally oriented measures (including listening and reboarding), and refreshed employer branding for a “New Work, New Story.” Practical steps include showcasing real employee experiences, offering flexible work models, and enabling continuous learning. The piece emphasizes data-driven customization of HR marketing to improve retention, recruitment, and employer image across the post-pandemic landscape.
Provides a framework and data-backed observations on post-pandemic HR marketing and employer branding; moderately relevant to AdTech/MarTech ecosystems through talent strategy and HR tech implications.
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Key Takeaways & Evidence Grounding
- Sage Group’s report HR im Wandel: 94% of HR professionals expect post-pandemic focus on employee and applicant needs
- 43% of HR professionals fear they won’t keep pace with becoming a true 'People Company'
- Indeed study: 38.8% of employees would switch jobs due to crisis-related employer behavior
- Three pillars of HR Marketing identified: External HR Marketing, Internal HR Measures (including reboarding), Employer Branding
- Reboarding process for employees returning to the office after remote work
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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