Observed Signal · Feb 9, 2023 · Portfolio Update · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Negative
Portfolio Update 4Q21
Quo Vadis releases its 4Q21 portfolio update, detailing changes since the Q3 2021 edition. The firm adds three SPAC-to-IPO entrants—Innovid, BuzzFeed, and AdTheorent—to its 18-adtech portfolio, noting early stock performance: Innovid down 16%, BuzzFeed down 56%, AdTheorent down 0.4% after a prior 50% drop. Zeta Global jumps into the top five alongside The Trade Desk, Magnite, S4 Capital, and Roku, with LiveRamp close behind in sixth. Criteo rises 14% as it advances toward a retail-media strategy, while most other holdings drag on returns. The piece emphasizes that the portfolio has risen 419% since January 2018; a $100 equal-dollar start would be worth $519. The author argues that exposure beyond the giant platforms may be unnecessary, as The Trade Desk accounts for a large share of ad flows. The NASDAQ has fallen 15% since 21Q3, and the 18-adtech portfolio is down about 40% in that period, reflecting broader market headwinds and lingering questions about valuation and earnings in adtech.
Moderate impact; portfolio update rather than industry-shifting news.
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Key Takeaways & Evidence Grounding
- Added SPAC-to-IPO newcomers Innovid, BuzzFeed, and AdTheorent to the portfolio.
- Innovid down 16%, BuzzFeed down 56%, AdTheorent down 0.4% after being down 50% in January.
- Zeta Global moved into the Top 5; LiveRamp near in 6th place.
- Criteo up 14% as it pursues a retail media strategy.
- Portfolio now includes 18 adtechies and is up 419% since January 2018.
- A $100 equal-dollar start in 2018 would be worth $519 today.
Connected Companies & Entities
5 Entities mappedOntology Mapping & Concepts
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