PopSockets' David Barnett: From Garage to Viral Success

TechCrunch published an interview with David Barnett, founder of PopSockets, on his decade-long journey building the viral phone-accessory business. Barnett recounted starting from his garage after creating a phone grip/kickstand, struggling with manufacturing defects and cash burn, iterating product design after slow retail sales, and learning lessons from a dispute with Amazon that briefly removed his product from the site. He described his decision to avoid traditional venture capital, efforts to protect intellectual property, and the process of identifying and handing over leadership to a successor. The piece appears on TechCrunch’s Equity coverage and is reported by Dominic-Madori Davis.