Observed Signal · Sep 24, 2026 · Market Signal · Source: Scopely · Impact: 2/5
Pokemon GO Tour 2027 teases strongest Pokémon yet
Pokemon GO Tour 2027 will include an in-person version in Kaohsiung, Taiwan, and Los Angeles, California, beginning on February 19 and running until February 21.
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Pokémon Go regional campaigns and Go Fest 2026
Pokémon Go is running UK-specific campaigns in 2026, including a Summer Quest activation in Shoreditch and a partnership with the National Trust across more than 140 sites. Jack Wilcock, Pokémon Go head of EMEA marketing, describes how localised Timed Research, creator meet-and-greets, and in-person activations drive community engagement. Go Fest 2026 ran city events in Tokyo, Chicago and Copenhagen (with earlier access to Mythical Zeraora for ticket holders) followed by the first-ever free Go Fest: Global. Scopely — which acquired Niantic’s games business last year — and The Pokémon Company International collaborate on campaign design. AppMagic estimates the free global event coincided with Pokémon Go’s highest monthly revenue in at least four years.
PG Connects World Tour 2026 Announces H2 Events
Pocket Gamer Connects (PGC) has published its Pocket Gamer Connects World Tour 2026 schedule for the second half of the year, listing in-person events across Shanghai, Cologne, Seattle, Helsinki (PG Connects Nordics) and Montréal. Highlighted dates include PGC Summit Shanghai on July 29, the PG Mobile Games Awards on August 25 (presented in association with Samsung), the Big Indie Pitch in Seattle on September 2, PG Connects Nordics in Helsinki on October 20–21, and a MIGS x PGC Summit in Montréal on November 10. The announcement also invites expert speakers to apply for complimentary VIP entry to H2 events.
Pokémon launches Singapore 30th‑anniversary activations
The Pokémon Company will stage weekend-long 30th‑anniversary experiences in Singapore on November 7–8, partnering with Changi Airport Group, Jewel Changi Airport Trustee Pte. Ltd and The Kallang. Activations include an airport-themed interactive event called PokéXciting! across Changi and Jewel with photo spots, stage shows, a Pikachu meet-and-greet, exclusive merchandise running Nov 3–Jan 31, and a Pokémon Experience Zone at Changi Terminal 3 featuring Nintendo Switch 2 games and Trading Card Game sessions. Pokémon Run 30 at The Kallang will be a themed fun run with interactive elements and a festival zone celebrating the brand’s 30‑year history. Details were announced at a press conference held at Jewel Changi Airport.
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