Observed Signal · Jul 29, 2026 · Podcast Episode · Source: AdExchanger · Impact: 2/5 · Sentiment: Neutral
Podcast: The Hardest KPI in Political Advertising
An AdExchanger Talks podcast episode features Mark Jablonowski, CEO of DSPolitical, discussing the unique challenges of measuring political advertising where the primary KPI is an election outcome decided by secret ballot. DSPolitical, which positions itself as a “meta DSP,” combines offline voter data, privacy-compliant audience modeling, multi-bidder activation and unified reporting. Jablonowski notes that Connected TV is a growing channel for political spend but is often bought with a broadcast mindset rather than using CTV’s targeting and measurement capabilities. He also highlights political advertisers’ advanced CRM and voter-file practices and expresses greater concern about organically spreading disinformation than AI deepfakes.
Provides industry perspective on political advertising, DSP practices, and CTV buying behavior — useful context but not a platform policy change or major industry shift.
Key Takeaways & Evidence Grounding
- Mark Jablonowski is the CEO of DSPolitical.
- DSPolitical describes itself as a “meta DSP” and onboards offline voter data to build privacy-compliant audience segments.
- DSPolitical activates audiences through multiple bidders and consolidates results into a single reporting layer.
- The article was published as an AdExchanger Talks podcast episode on 2026-07-29.
Connected Companies & Entities
3 Entities mappedAccess Intelligence
B2B media and events owner serving specialist professional audiences.
“The site footer shows: ‘© 2026 Access Intelligence, LLC - All Rights Reserved.’...”
Newsweek
News publisher monetising audiences through ads, subscriptions, rankings and events.
“The article links to a Newsweek opinion piece when noting Jablonowski is more worried about disinformation that spreads organically than AI ...”
CNN
Global news publisher and broadcaster monetising audiences across platforms.
“‘what the launch of CNN in June 1980 has to do with today’s polarization’ (mentioned in the episode summary)....”
Ontology Mapping & Concepts
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