Observed Signal · Jul 13, 2026 · Technical Release · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
Pluto TV Tests Redesigned Interface With Top Navigation
Pluto TV is testing a redesigned user interface that replaces its left-side menu with a top horizontal navigation row and adds dedicated Movies and TV Shows sections to better surface on-demand content. The trial is focused on Roku devices and aims to increase on-demand consumption and retention by surfacing algorithmic recommendations and curated rows higher in the user flow. Pluto TV, founded in 2013 by Tom Ryan, Ilya Pozin, and Nick Grouf, was acquired by Viacom in 2019 for nearly $400 million and operates as a free ad-supported streaming service with more than 250 live channels and a large on-demand catalog. If the Roku test improves engagement, the company may expand the interface to other platforms.
UI changes on an AVOD/FAST service can materially affect discovery, on-demand consumption, and ad impressions; a successful Roku trial may lead to wider rollout and incremental ad monetization across CTV/OTT.
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Key Takeaways & Evidence Grounding
- Pluto TV is testing a redesigned user interface that moves the menu from the left to a top horizontal navigation row.
- The updated guide adds dedicated Movies and TV Shows sections, splitting on-demand from Live TV.
- The Roku device trial is currently the focus of the test and has shown early signs of increased time in on-demand areas.
- Pluto TV was founded in 2013 by Tom Ryan, Ilya Pozin, and Nick Grouf and was acquired by Viacom in 2019 for nearly $400 million.
- Pluto TV operates as a free ad-supported service with over 250 live channels and a large on-demand catalog.
Connected Companies & Entities
3 Entities mapped“Pluto TV is rolling out a significant test of its new user interface designed to modernize the streaming experience and highlight its growin...”
“Early feedback from testers on Roku devices where the trial is currently focused suggests the top navigation feels more contemporary and res...”
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Related Market Signals & Shifts
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Pluto TV Tests Netflix‑style Roku Interface
Pluto TV is testing a major redesign of its Roku app that replaces the default channel lineup with a Netflix‑like home screen emphasizing algorithmic recommendations. The test mixes on‑demand titles, genre carousels, and suggested playlists with select live channels to create a more personalized discovery experience. The update hides the full live guide by default; Roku users must press the info button to reveal the dedicated guide. The change is currently limited to Roku devices and is intended to boost engagement and content discovery as Pluto TV competes within the FAST/AVOD market. Pluto TV’s core ad‑supported functionality and free model remain unchanged while the company evaluates navigation and performance data before any wider rollout.
Pluto TV App Rolls Out on Unified Paramount App Stack
Pluto TV is rolling out a redesigned app built on the same underlying application foundation as Paramount+, part of Paramount’s broader streaming infrastructure consolidation tied to its Skydance integration. The update moves navigation from a left-side vertical guide to a top horizontal menu, elevates on‑demand discovery, and preserves Pluto TV’s free ad-supported identity while enabling shared development, recommendation systems, data pipelines, and ad technology across both services. The phased rollout is expanding across mobile, web, and Roku devices with live channels and the ad-supported model unchanged.
Roku Sued; Pluto TV Tests Major App Redesign
Cord Cutters News published a daily roundup on May 4, 2026 reporting that Roku and TCL face a class-action lawsuit alleging defective Roku TV software updates that brick smart televisions. The same roundup notes Pluto TV is testing a major redesign of its Roku app that hides the live guide and surfaces a Netflix‑style user interface; Pluto TV also added three new channels. The post links to several related streaming and industry items — including reports that Amazon now operates over 300 satellites for home internet and that Google added 25 million new subscribers in three months as YouTube Premium grows. The piece was written by James Guttman and aggregates short stories about recent cord-cutting and streaming developments.
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